New This Week
Prepare Your Practice to Be Included in ACOs
Randolph Brooks, OD, FAAO, advises optometrists to engage in the medical model to be positioned to be included in Accountable Care Organizations (ACOs) that are being formed under the Affordable Care Act. Three action points get you started. >>READ MORE>>
Marketing
High-Tech Tool: Educate Patients with Tablets
By Jeri A. Schneebeck, OD
Tablets with eye health information are high-tech tools for educating patients on the eyecare services and optical products you provide. >>READ MORE>>
Office Environment
Highlight Work of Local Artists
Displaying the work of artists in your community creates a unique office environment and brings new patients into your office. >>READ MORE>>
Sunwear
Drive Home Risks of UV Exposure–With a New App
By Tina McCarty, OD
A new iPad app from The Vision Care Institute helps ODs to educate patients on the harm that UV exposure poses to their eye health—and it shows them the products that can help to protect their eyes.
ROB Fast Fact
How Will the Affordable Care Act Affect Your Practice?
Nearly half of patients don’t feel that the Affordable Care Act (ACA) will impact the eyecare they seek and products they purchase, findings from The Vision Council’s VisionWatch May 2014 Economic Situation Study suggest. Some 47.3 percent say “the ACA has not impacted my insurance coverage or health care behaviors,” while 34.4 percent say they’re “not sure/don’t know” how they will be impacted.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on two components of the ACA that you must have in place right now: the Essential Pediatric Vision Benefit and preparation for the narrowed networks.
In Brief
New Report: 2014 Managed Vision Care Patient Experience Study
How do patients perceive their experiences when using vision coverage? This is among the many questions related to managed vision care answered in Jobson Optical Research’s new 2014 Managed Vision Care Patient Experience Study. >>READ MORE>>
C&E Vision Unveils “the Look” Loyalty Rebate Program
Optical buying group C&E Vision has released a money-saving rebate program called the Look Loyalty Rebate Program to its members. Along with the Look Partners, which include Aspex Eyewear Group, DeRigo Vision, Eyewear Designs, Rem Eyewear, Ron’s Optical, Rudy Project, Spy Optics and Zeiss Vision Laboratories, C&E Vision now offers members up to 12 percent additional savings quarterly. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve patient flow in my office?Moving patients swiftly and smoothly through your office is essential to delivering a superior patient experience. Here is how three ROB contributors improved patient flow.
…Practice Solution
- Limit Long Exams, Allow More Time in Optical
- Smooth Operator: Keep Patients Moving Happily Through Your Office
- Pre-Testing Revamp: Break Up Bottlenecks
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO