New This Week
Serving Your Community, Serving Your Patients
Jennifer H. Ong, OD, of Alameda, Calif., reflects on her recent political campaign and finds connections between public service and service to her patients. She recommends community involvement and volunteerism for invaluable insights into the people and the community that you serve. Your involvement in community projects and medical missions also shows staff and patients that you care. >>READ MORE >>
Office Environment
Smooth Operator: Keep Patients Moving Happily Through Your Office
By Rachael Click, OD
Systems that ensure a smooth patient flow through your office allow more time for patients to shop in your optical dispensary. >>READ MORE>>
Practice Management
Adding an Associate: Compare Doctor & Associate Expectations
By Eric M. White, OD,
and Matthew Geller, OD
Adding an associate can rapidly grow an established practice–if that new doctor complements your skills. And, if you’re looking to join an existing practice, best to find a place where you can contribute and grow. >>READ MORE>>
Eric M. White, OD Matthew Geller, OD
Staff Management
Implement Objective Performance Assessment with Online Tools
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
New online tools are available to aid your management of staff enabling you to better gauge employee performance, and thereby provide better service to patients.
>>READ MORE>>
Whether it’s improving the eyecare experience through new technology or adapting to electronic health records, from the exam room to the back-office, here are forward-thinking ODs who embrace new ideas that set their practices apart. They are the focus of our third annual Optometric Business Innovators report, a special collaborative project between Vision Monday and Review of Optometric Business. This month, we share lessons from ODs who are optometric industry influencers. >>READ MORE>>
ROB Fast Fact
Why Do Patients Purchase Contact Lenses Online Instead of From Your Office?
The cost and convenience of purchasing contact lenses from online retailers is the reason many patients purchase contacts online, according to Jobson Optical Research’s 2013 Contact Lens Insight Survey. Some 61.7 percent of those who purchased contacts online cited cost as the driving factor, while 55.2 percent said it’s just easier to purchase their contacts online.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on making it fast and easy for patients to purchase contact lenses from you.
In Brief
ABB OPTICAL GROUP Authorized Manufacturer of Rose K and Sponsor of Related Seminars
ABB OPTICAL GROUP, the largest distributor of Rose K lenses over the past 15 years, has become an authorized manufacturer of the complete line of Rose K lenses, including the new Rose K2 XL.
>>READ MORE>>
HOYA Launches Next Generation Blue Light Filtering AR Treatment
In response to patient demands and environmental need, HOYA Vision Care has launched its next generation of blue light filtering AR treatment-Recharge EX3TM AR treatment. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How Can Patients Easily Find Me Online?It’s a jungle out there (on the internet). Your competition—and a blizzard of doctor listing sites—will bury you. The answer is Search Engine Optimization (SEO). Here are three simple SEO strategies from ROB contributors to make sure your listing comes out on top, where new and existing patients can find you.
…Practice Solution
- Dominate the Listings When Patients Google You
- Choosing an SEO Vendor: How to Make a Smart Choice
- Make Your Web Site Easy for Patients to Find
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
