ROB Archives

Oct. 23, 2013

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Office Design with the Patient in Mind

Brian Chou, OD, FAAO, of EyeLux Optometry in San Diego, describes how his office is designed for optimal patient flow and efficiency. The practice has a “reception area,” not a “waiting room,” so patients get a positive message. Pre-testing rooms and exam lanes are outfitted identically and electronically connected to make patient time with the doctor meaningful. In the dispensary, each optician is equipped to take patient from frame and lens selection to checkout right at their own station. >>READ MORE >>

Medical Eyecare

Children’s Medical Eyecare Services: Turn the Entire Family into Patients


By JeanMarie Davis, OD
Monitoring and treating the eye health of children is a practice-builder that brings in whole families as patients. The key: Let parents know your office treats pink eye and other eye conditions that commonly affect their kids. >>READ MORE>>

Doctor-Patient Relations

Mobile Communications with Patients: Expand Access, Maintain Limits

By Steve Vargo, OD, MBA

Mobile technology lets patients reach you at any time and place–and exchange information in new ways. Here are tips to expand your accessibility, while maintaining privacy and boundaries.
>>READ MORE>>

 

Managed Care

Select Your Managed Care Plans to Ensure Profitability

By Aaron Lech, OD, FAAO

Calculate which managed care plans will benefit your practice. Then market eyewear packages that provide patients with high-quality goods that you can profit from.
>>READ MORE>>

ROB Fast Fact

How Likely Is It That Post-LASIK Patients Will Be Interested in High-End Sunwear?

img1It’s worthwhile to market premium sunwear, in addition to other eyewear, to post-LASIK patients, according to the 2013 Vision Council Report: Eyewear Habits of Refractive Surgery/LASIK Patients. When it comes to premium plano sunglass purchase intent, it seems as if surgery patients are more likely than the general population to be interested in buying a pair of high-end premium plano sunglasses at some point in the next six months. Just over 7.6 percent of recent surgery patients are extremely likely to buy a pair of high-end plano sunglasses within the next six months. Another 12.7 percent are very likely to make a high-end plano sunglass purchase. The corresponding numbers for all consumers are just 3.9 percent and 7.8 percent respectively.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients about the value of high-end sunwear.

In Brief

Uprise Cloud-Based EHR Receives Meaningful Use Stage 2 Certification

VisionWeb, a provider of technology solutions in the eyecare industry, announced that Uprise, its cloud-based practice management and EHR solution, has received Meaningful Use Stage 2 Certification as a Complete EHR for the ambulatory setting by Drummond Group, an Office of the National Coordinator Authorized Certification Body (ONC-ACB). Eyecare providers using Uprise are qualified to receive federal stimulus monies upon demonstrating meaningful use of the technology.
>>READ MORE>>

Rudy Project Offers New ABO Course on Fitting High-Performance Sports Eyewear

img1Rudy Project North America, manufacturer of prescription sports eyewear, has announced the release of the Technically Cool Performance Sport Eyewear course, approved for one CE credit by the American Board of Opticianry. The course is designed to educate dispensers on the nuances of fitting high-wrap performance eyewear for patients who lead an active lifestyle. Rudy Project offers a complete line of high-performance sports eyewear. >>READ MORE>>

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