New This Week
Managing Multiple Locations
Ryan Powell, OD, owner of Insight Eyecare Specialties of Kansas City, Mo., describes the process of building and managing an eight-location, 10-doctor network of practices. Under his business model, each location operates as a separate practice supported by centralized back-office staff. Adding practices provides more resources that allow for superior staffing, upgraded instrumentation and enhanced benefits for all employees. >>READ MORE>>
Ophthalmic Lenses
Talk Performance in Presenting AR
By Robert Bass, OD, FAAO
Implement a strategy with staff to meet patient needs and increase your penetration of anti-reflective treatments. The key: Ask questions on lifestyle and educate on benefits. >>READ MORE>>
Medical Eyecare
Getting on Track with the Medical Model:
It Begins with Benchmarking
By Jerry Godwin, MBA
Most practices derive less than 20 percent of revenues from medical model optometry—a percentage that can be doubled. The first step toward growth: Measure your starting point.
Managed Care
Vision Insurance: Work With the Plans That Are Profitable
By April L. Jasper, OD, FAAO
Working with insurance plans that are profitable for the practice is a key to practice survival. Carefully analyze plans–and stop working with plans that cost you money.
ROB Fast Fact
How Long Do Contact Lens Patients Keep Their Lenses In?
ODs may have an opportunity to improve their contact lens patients’ eye comfort, findings from Jobson Optical Research’s 2013 Contact Lens Insight Survey suggest. Some 53.6 percent of respondents wear their contact lenses all day, but always remove them before going to sleep. Just about one-quarter (24.9 percent) of respondents wear their contact lenses at least occasionally while sleeping.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on using high-tech instrumentation to show patients the impact of their contact lens wear and care.
In Brief
Consultant Gary Morgan, OD, Joins IDOC
IDOC announced that Gary Morgan, OD, a well-known independent optometrist from the Phoenix area, is joining its team as a consultant. Dr. Morgan will provide IDOC with support and expertise in a number of areas. >>READ MORE>>
ABB OPTICAL GROUP Awards ABB Cares Grants to 10 Non-Profits
ABB OPTICAL GROUP announced that 10 non-profit organizations have each won $1,000 in the optical product distributor’s inaugural grants program, ABB Cares. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve patient flow in my office?Moving patients swiftly and smoothly through your office is essential to delivering a superior patient experience. Here is how three ROB contributors improved patient flow.
…Practice Solution
- Limit Long Exams, Allow More Time in Optical
- Smooth Operator: Keep Patients Moving Happily Through Your Office
- Pre-Testing Revamp: Break Up Bottlenecks
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
