New This Week
Three Case Studies: Use Technology to Present Eye Pathologies
Ed Liu, OD, of Foothill Optometric Group in Pleasanton, Calif., reviews three case studies, showing how technology in advanced instrumentation can help in patient presentation of conditions such as macular degeneration, retinal detachment and leukemia. ODs who employ advanced instrumentation and practice conscientious care can provide early detection of serious conditions—and effect good patient outcomes. Part 2 in a series on employing technology in the practice. >>READ MORE >>
Staff Management
Employee Management How-To: Increase Staff Engagement
By Thomas F. Steiner
A Gallup study of the American workforce demonstrates that staff “engagement” is key to productivity and profitability. Here are practical steps to increase your staff’s personal dedication to meeting practice goals. >>READ MORE>>
Practice Management
OD Peer Groups: Creativity Comes from Within and Without
By Brian Blount, OD
Optometrists can discover good ideas in unexpected places—like from their peers. >>READ MORE>>
Frames
Frames Inventory Support: Your Practice Management System
By Sam Morgenstern, FNAO, FOAA
The right practice management system support tool can help you track–and make the most of–your frames inventory. Boost efficiency immediately with this tool.
ROB Fast Fact
How Many Patients Opt for Lens Treatments for Their Children?
Many parents still don’t think it’s worthwhile to invest in lens treatments such as anti-reflective coating, scratch resistant protection and photochromatic lenses, according to findings from The Vision Council VisionWatch 2012 Parent-Child Vision Care Report. Only 18.70 percent of parents opted to include AR in their child’s lenses; 48.70 percent decided to include scratch resistance; and 12.61 percent decided to make the lenses photochromatic.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on the importance of educating parents of the benefits of lens treatments like AR, scratch resistance and photochromatics.
In Brief
Transitions Optical Joins Think About Your Eyes Public Awareness Campaign
Think About Your Eyes, a public eye health initiative sponsored by a nonprofit organization under The Vision Council, announced Transitions Optical as the latest industry partner to join the national campaign. Transitions Optical, a provider of photochromic lenses, joins other vision community leaders and eyecare providers as supporters of the Think About Your Eyes campaign to educate the public about the importance of vision health and the benefits of getting an annual comprehensive eye exam.
>>READ MORE>>
New: One-Click Interface with MaximEyes EHR and Kowa DigiVersal Image Viewing Solution
First Insight Corporation, developers of MaximEyes Certified EHR and Practice Management Software, and Kowa Optimed, Inc., developer and manufacturer of ophthalmic diagnostic products, have announced a one-click interface between MaximEyes EHR and Kowa’s DigiVersal Digital Image Viewing Solution.
>>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How Can Patients Easily Find Me Online?It’s a jungle out there (on the internet). Your competition—and a blizzard of doctor listing sites—will bury you. The answer is Search Engine Optimization (SEO). Here are three simple SEO strategies from ROB contributors to make sure your listing comes out on top, where new and existing patients can find you.
…Practice Solution
- Dominate the Listings When Patients Google You
- Choosing an SEO Vendor: How to Make a Smart Choice
- Make Your Web Site Easy for Patients to Find
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
