New This Week
Train Staff Well for Medical Optometry
Randolph Brooks, OD, FAAO, advises that a well-trained staff is invaluable as eyecare practices embrace the medical model in addition to providing vision care services. Providing staff with professional training makes them feel confident and appreciated, and it increases staff loyalty and retention.
>>READ MORE>>
Finances
Retirement Planning: Plan Now for Post-Career Security
By Chad Fleming, OD, FAAO
For an independent OD, retirement planning is a career-long process. Strategize how much to save right from the start—and calculate the payoff in later years.
Marketing
Billboards: Promote Your Practice Identity to Your Community
By Ann Rea Miller, OD
Billboard advertising can quickly turn your practice into a highly recognizable brand in your community.
Frames
Differentiate Your Optical By Featuring Only Independent-Brand Frames
By Maria Higgins, OD
Set your optical apart from the competition with independent-brand frames and unique design touches.
ROB Fast Fact
Post-LASIK Patients: More or Less Likely to Have Eyes Examined Recently?
Having LASIK surgery doesn’t make patients less likely to see you for an eye exam, findings from The Vision Council’s Eyewear Habits of Refractive Surgery/LASIK Patients suggest. In fact, according to the report, people who have had a refractive surgery procedure were slightly more likely to have had an eye exam within the past six months or the past 12 months. Some 43.8 percent of the total adult population has had an eye exam within the past year, while 49.5 percent of all refractive surgery patients have had their eyes examined within the past year.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on the importance of effective patient recall.
In Brief
ABB OPTICAL GROUP Matching ECP Donations to Optometry Giving Sight
Now through World Sight Day on October 9, 2014, ABB OPTICAL GROUP accounts ordering online can donate directly to Optometry Giving Sight through their online shopping cart. >>READ MORE>>
Vision Source Named Eyecare Provider by Minuteman Health
Optometric alliance Vision Source announced that it has entered into a vision service provider agreement with Minuteman Heath, an HMO based in Boston comprised of over 7,500 hospitals, physicians and specialists. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I effectively recall patients?Successfully recalling patients for comprehensive examinations and follow-up appointments is a must for profitability. Here is how three ROB contributors recommend improving your practice’s patient recall.
…Practice Solution
- The Relentless OD: Which Recall and Rescheduling Methods Work?
- Effective Recall: Create Urgency and Make Scheduling Convenient
- A Patient Recall Strategy That Works
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
