ROB Archives

November 1,2010

Make Your Web Site Effective!

By Rick Kleban

To make your web site effective you must first define what you mean by effective. To help you define what is effective for your web site, prioritize the following four goals from most important to least important:

[ ] Use your web site to drive new patients into your exam chair
[ ] Use your web site to keep current patients loyal to your practice
[ ] Use your web site to educate people about eye care
[ ] Use your web site to increase your relationship with other doctors

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Discover Your ‘Decompression Zone’

By Tom Moseman, Senior Vice President, Envirosell

Envirosell was founded by Paco Underhill, the author of “Why We Buy,” a best-selling book about retailing. One of the principles Underhill espouses in the book is a retailing space’s “decompression zone.” Envirosell’s Tom Moseman explains this concept and tells why it’s important to think about how consumers enter any space, whether it’s a doctor’s office or an optical shop.

Regardless of where practices are situated, they all have a decompression zone–an area of transition between the outside environment and the smaller, indoor place into which a patient or customer is entering.

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Basics of Frame Board Management: Part 1–Analyze Your Inventory

By Susan Rose Ohneck

Marchon Eyewear offers a four-part seminar series on how to assess your frame inventory, how to sell it and how to work with your vendor to optimize profits. Susan Rose Ohneck, Midwest regional manager, is one of a number of Marchon sales personnel who deliver the seminars in optometric offices. In this piece, the first in a four-part series, Ohneck shares pointers from Marchon presentations on inventory analysis. Later installments of this series will offer tips on how to sell the way your patients buy, why you need to automate your frame orders, and why and how to effectively partner with your frame vendor…

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Executive Coaching for the Practice CEO

By Mike Rothschild, OD

By Mike Rothschild, OD

To figure out some particularly difficult issues for both my practice and my consulting / speaking career,I worked with an executive coach and communication consultant, Janet Parker with Maris, West and Baker.Janet helped me, in particular, with my presentation skills, and my long term professional and personal goal setting. She also helped to build a variety of skills in members of my staff.

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Buy Now to Capture Tax Breaks

Optometrists have an immediate opportunity to capture tax savings. If you act before the end of the year, you can take advantage of the federal government’s Section 179 Tax Code Deduction and the American With Disabilities Act Tax Credit.

According to the IRS, taxpayers can choose to treat the cost of property, such as ophthalmic equipment, as an expense and deduct it in the year the property is placed in service instead of depreciating it over several years. This property is frequently referred to as Section 179 property.

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