New This Week
Bethany Fishbein, OD, and Jonathan Fishbein, OD, engage staff in playing the The Great Game of Business. Staff members track performance metrics and create “mini-games” with rewards for meeting growth goals. The games build teamwork and drive profits. >>READ MORE>>
A three-tier frame pricing system simplifies staff presentations in the optical. It also lets your patients spend freely in their comfort zone. >>READ MORE>
Adding employees can boost overall profitability–when the timing is right and the selection process is efficient. Learn key steps to hire well. >>READ MORE>
Effectively manage risk to balance the three areas of wealth building: the value of your practice and businesses, your real estate, and your investment portfolio. Start early, and adjust your plan to capture the ups and minimize the downs. >>READ MORE>>
ROB Fast Fact
Your patients don’t just want sports sunwear–they want specific brands, findings from The Vision Council VisionWatch 2016 Sports Sunglass report suggest. Unaided, respondents were asked what their favorite sports sunglass brand is.
The most common brand that was reported was Oakley (22.6 percent of respondents). Ray-Ban was also a common brand with 12.3 percent of respondents saying it was their favorite sports sunglass brand.
Click HERE for guidance on how to best market sports sunwear from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
Transitions Optical has released a new series of educational videos that eyecare professionals can access to learn more about the Transitions Family of Brands, the technology behind Transitions lenses and the different types of patients to recommend them to. >>READ MORE>>
Prevent Blindness has declared November as Diabetic Eye Disease Awareness Month to help educate the public on the effects of diabetes on vision, types of diabetic eye disease, risk factors and treatment options.
Challenge –> Solution
How do I create a unique experience in my optical?
Your patients have many options in where they purchase eyewear. Offer unique products to define your practice brand, and show patients why they should purchase from you.
- Seven Steps to Succeed with Independent-Brand Frames
- Differentiate Your Practice with Private Label Frames
- Key Into Lifestyles and Boost Sports Sunwear Sales
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO