ROB Archives

Nov. 9, 2016

New This Week

Build Profits with the Great Game of Business

Bethany Fishbein, OD, and Jonathan Fishbein, OD, engage staff in playing the The Great Game of Business. Staff members track performance metrics and create “mini-games” with rewards for meeting growth goals. The games build teamwork and drive profits. >>READ MORE>>

 

Frames

Increase Frame Sales with Simple Three-Tier Pricing


By Chad Fleming, OD, FAAO
 

A three-tier frame pricing system simplifies staff presentations in the optical. It also lets your patients spend freely in their comfort zone. >>READ MORE>

 

Digital Strategy

Increase Your Web Site’s Effectiveness with the Power of Images


By Nancy Rausman
 

Adding employees can boost overall profitability–when the timing is right and the selection process is efficient. Learn key steps to hire well. >>READ MORE>

 
 

Finances

Manage Investment Risk to Build Wealth


By Adam Cmejla, CFP, CMFC

 

Effectively manage risk to balance the three areas of wealth building: the value of your practice and businesses, your real estate, and your investment portfolio. Start early, and adjust your plan to capture the ups and minimize the downs. >>READ MORE>>

ROB Fast Fact

Market Opportunity: Spotlight Top Brands of Sports Sunwear


Your patients don’t just want sports sunwear–they want specific brands, findings from The Vision Council VisionWatch 2016 Sports Sunglass report suggest. Unaided, respondents were asked what their favorite sports sunglass brand is.

The most common brand that was reported was Oakley (22.6 percent of respondents). Ray-Ban was also a common brand with 12.3 percent of respondents saying it was their favorite sports sunglass brand.

Click HERE for guidance on how to best market sports sunwear from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

New ECP Educational Video Series

Transitions Optical has released a new series of educational videos that eyecare professionals can access to learn more about the Transitions Family of Brands, the technology behind Transitions lenses and the different types of patients to recommend them to. >>READ MORE>>

November is Diabetic Eye Disease Awareness Month

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Prevent Blindness has declared November as Diabetic Eye Disease Awareness Month to help educate the public on the effects of diabetes on vision, types of diabetic eye disease, risk factors and treatment options.
>>READ MORE>>

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