New This Week
Serving the Multicultural Community Into the Next Generation
Madeline L. Romeu, OD, and her son Anthony D. Gurdak, OD, discuss from two generational perspectives how they serve the largely Hispanic community of West New York, NJ. Both say it is critical to recognize and respect key cultural differences within that community. Dr. Romeu draws on her own experiences as a first-generation American who has put down deep roots here when working with those who have recently arrived in the country. Dr. Gurdak calls on his travels and medical missions to his patients’ homelands in making personal cultural connections. A two-video series. ?
Medical Eyecare
Dry Eye: Treating a Growing Patient Need is Also a Practice Builder
By Maria Sampalis, OD
Dry eye is more prevalent as our population ages and depends more on prescription medications that cause dryness. Offering relief to dry eye patients is a needed service and practice-builder. >>READ MORE>>
Staff Management
Comprehensive Training: Prepare Every Employee to Deliver Superior Service
By Gerald A. Eisenstatt, OD, MBA
Offer comprehensive training for each new employee to ensure every staff member can deliver the best possible patient service.
Contact Lens Solutions
Educate Patients on Contact Lens Care–and Decrease Costly Dropouts
By Teresa Narayan, OD
Contact lens patients are valuable—so dropouts are costly. Educating patients on proper lens care can increase comfort levels and decrease dropouts. Here’s how.
>>READ MORE>>
ROB Fast Fact
What Percentage of Your Revenues Stem from Frame Sales?
Frames are not a top revenue-generator for many ODs, according the Frames Business Management OD study from Jobson Medical Information’s Practice Advancement Associates unit. Frames comprise 19 percent of a typical practice’s revenues, the study reports, while 39 percent of revenues stem from professional fees, 24 percent from spectacle lenses, 16 percent from contact lenses and 2 percent from “other.”
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on better managing your frame board.
In Brief
Next Generation of Digital Lenses Available from Digital Eye Lab
Digital Eye Lab (DEL), a division of ABB OPTICAL GROUP, has introduced another proprietary spectacle lens product line, the Digital Master Series. While computers, smartphones, tablets, and other digital devices make communications easier and more efficient, they often create significant eye health complications for the user.
Super Systems Optical Technologies Introduces New Line of Photochromatic Lenses
Super Systems has introduced Conversion ‘Clear N Dark’ 1.56 photochromic lenses, which utilize automatic tint adjustment relative to ultraviolet ray exposure from the sun. Within seconds of stepping outside, the Conversion lenses are designed to shift to a true gray color while maintaining 100 percent UVA protection and consistent vision clarity. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How Can I Get Good Patient Feedback?Anyone in a service business needs good feedback from customers–or how else can they improve the service they provide? It’s just the same with patients of an optometric practice. Here are three success strategies from Review of Optometric Business contributors.
…Practice Solution
- Patient Satisfaction Surveys: Measure Expectations, Then Exceed Them
- Use a Multi-Pronged Approach to Get 360-Degree Feedback from Patients
- Analyze Patient Demographics–then Tailor Your Services
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
