New This Week
Building a Pediatric Practice
Linda M. Chous, OD, owner of The Glasses Menagerie in Minneapolis, Minn., provides a blueprint for building a pediatric practice: Cultivate a referral network, educate staff to project a unified message, and take a team approach to deliver the best care for the pediatric patient. >>READ MORE>>
Frames
Increase Revenues with a Frames Turnover Strategy
By Rachael Click, OD
Your optician and frame reps can work together on an optimal turnover strategy to max out revenues. >>READ MORE>>
Diagnostic Instrumentation
Display Screens: Educate Patients with a Wow Factor
By Andrew J. Neukirch, OD
Large display screens in your exam rooms add a WOW factor when you educate patients on eye health. >>READ MORE>>
Marketing
Designate a Staff Marketing Specialist
By Gina Wesley, OD, MS, FAAO
Enhance your community visibility—and bring in new patients–by making one staff member your marketing director.
SPONSORED CONTENT
Got Questions? ABB OPTICAL GROUP Consulting Team Has Answers
ABB OPTICAL GROUP has a lot to offer your practice. But beyond business reviews and purchasing advice, its fitting consultants can help with your most challenging contact lens fits. The team of specialty contact lens fitting consultants can help you achieve the best fit possible for your patients.
>>READ MORE>>
ROB Fast Fact
How Do You Use Tablets With Patients?
ODs who use tablets like the iPad with patients most often use the technology to present educational or promotional material, according to findings from Jobson Optical Research’s 2013 ECP Internet Usage Study. Some 54.4 percent of respondents say they use the tablets for educational or promotional use, while 36.0 percent say they use tablets to show patients product information.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, and to load your office tablets with a list of ROB-selected educational resources.
In Brief
Johnson & Johnson Vision Care Launch 1-DAY ACUVUE DEFINE
Johnson & Johnson Vision Care (JJVCI) has launched 1-DAY ACUVUE DEFINE Brand Contact Lenses with LACREON Technology, offering eye enhancement contact lenses designed to healthfully accentuate natural beauty.
>>READ MORE>>
Optovue Introduces Software-Assisted OCT Device
Optovue, a provider of spectral-domain optical coherence tomography (SD-OCT), is launching the iScan, a device that is designed to elevate the eye exam by leveraging next-generation, software-guided scanning technology. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I sell advanced spectacle lens technology?Educating patients on the benefits of lens treatments such as AR and polarized sun protection is essential. Here is how three ROB contributors explain to patients the benefits of the eyewear they prescribe.
…Practice Solution
- Talk Performance in Presenting AR
- Optical Sales Booster: Talk Benefits, Not Features
- Discuss Sports and Discover Needs, Increase Revenues
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
