New This Week
Offer a Different Patient Experience with a Second Office
Matthew Alpert, OD, reveals how opening a second office with a distinctly different patient experience allowed him to capture another demographic—and boost his overall profitability. >>READ MORE>>
Ophthalmic Lenses
Establish a Relationship with a Digital Lab for Quality & Consistency
A strong working relationship with a digital lab can provide consistent quality for your patients, who encourage others to give your practice a try. >>READ MORE>
Practice Management
Six Keys to Capturing Opportunities with Diabetic Patients
By ROB Editors
Follow six steps to capture opportunities in serving growing numbers of diabetic patients. Included here is a free download of the report: Vision Source 2015 Navigation Guide to Health Care Reform for Independent Optometrists. >>READ MORE>>
Sponsored Content
Contact Lenses
AIR OPTIX® AQUA & AIR OPTIX® COLORS: Prescribe Together, Enhance Patient Satisfaction
By April L. Jasper, OD, FAAO
Prescribe both AIR OPTIX® AQUA and AIR OPTIX® COLORS contact lenses to create patients who see, look and feel their best. >>READ MORE>>
ROB Fast Fact
Market Opportunity Analysis: Where is Most Plano Sunwear Bought?
Independent optical dispensaries, including those owned by independent ODs, rank far down on the list of places where consumers turn to purchase plano sunwear, findings of The Vision Council’s VisonWatch 2015 Plano Sunglass Report suggest. Some $1,579.7 million were spent on plano sunwear at sunglass specialty shops, compared to $155.6 million spent on plano sunwear at independent optical dispensaries.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on increasing sales of plano sunwear in your practice.
In Brief
RevolutionEHR Integrates with Essilor Visioffice and m’eyeFit Mirror
RevolutionEHR, a provider of cloud-based practice management and electronic health record software for the optometric community, announced the integration of its system with the Essilor Visioffice, Visioffice 2, m’eyeFit and m’eyeFit mirror systems. >>READ MORE>>
OD Student Grant Opportunity: $5,000 Grand Prize from National Vision
National Vision, Inc., is offering third- and fourth-year optometry students a chance to win a $5,000 grand prize through a new 2015-2016 grant program. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I successfully implement ICD-10?Use of ICD-10 coding became mandatory on Oct. 1. How is your practice faring so far? Here is how four contributors approached this challenge over the last year.
…Practice Solution
- Five Costly Errors in Billing & Coding: Find Them & Correct Them
- ICD-10: Educational Resources to Get Staff on Board
- ICD-10: Get Ready to Update Coding
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO