ROB Archives

Nov. 30, 2016

New This Week

Elevate the Shopping Experience with Interactive Merchandising

Michael A. Kling, OD, installed an interactive merchandising system in his optical that elevates the shopping experience. A series of screens enables patients to learn brand stories and take photos as they try on various frames. Then they can e-mail images of their selections to friends, family and social media. >>READ MORE>>

 

Staff Management

Partner with Staff to Reach Performance Improvement Goals


By Rachael Click, OD
 

Staff is your greatest asset–and teamwork yields success. Empower and energize staff by assigning improvement tasks and providing incentives. >>READ MORE>

 

Practice Management

Build Profitability–and Work-Life Balance–with the Right Partner


By Miki Lyn D’Angelo, OD,
and Jessica Fulmer, OD

 

The days of solo practice are waning. Team up with a partner who complements your strengths, and set up a patient care schedule that promotes superior care, practice profitability and work-life balance. >>READ MORE>

 
 

Digital Strategy

Five Common Social Media Blunders–and How to Avoid Them


By Maria Higgins, OD

 

Social media presents a prime opportunity to market your practice, but missteps can bring major downsides. Here are five common mistakes–and how to avoid them. >>READ MORE>>

ROB Fast Fact

Patient Care Opportunity: Tell Patients About Solutions to Dry Eye


Your patients may not be telling you the symptoms of dry eye they experience. In fact, they might not even know what they’re experiencing is dry eye. The symptoms of dry eye, including eyes that burn, sting and feel gritty, and include episodes of blurred vision, cause a range of emotion, according to The National Eye C.A.R.E. Survey conducted by Harris Poll on behalf of Shire.

Fifty-seven percent of respondents to the survey say these symptoms make them feel annoyed, while 46 percent say they feel tired as a result of the symptoms. Forty-two percent feel frustrated, and 54 percent say the symptoms may them feel older than they are.

Click HERE for guidance on how to best to create a dry eye solution center from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

New Survey: Misconceptions in Diagnosing Diabetes & Related Diseases

Seventy-nine percent of Americans don’t know diabetic eye diseases have no visible symptoms, and more than half do not know comprehensive eye exams can detect diabetes, according to the 2016 American Eye-Q Survey conducted by the American Optometric Association (AOA). >>READ MORE>>

New Kodak Lens Dispensing Software

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Signet Armorlite is releasing a new Kodak Lens Intelligent Dispensing Software, also known as Kodak Lens ids. Signet Armorlite has updated Kodak Lens ids to be more advanced and easier to use. It is designed to make the lens education and measuring process more efficient for the practice and more engaging for the patient.
>>READ MORE>>

 

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