New This Week
Set Goals for Optometric Success
Nathan Hayes of Prima Eye Group asks OD-owners two key questions: How much do you want to earn in personal income, and how hard do you want to work? With the answers to those key questions, ODs can set goals and strategize on ways to generate revenues to meet those goals and enjoy a good work-life balance. >>READ MORE >>
Office Environment
Notes on a Successful Renovation: Creating a Patient-Pleaser
By Mary E. Boname, OD, MS, FAAO
A well-planned office renovation can improve the patient experience and pay off in many ways. >>READ MORE>>
Digital Strategy
Proactively Manage Online Reviews to Shape Your Practice’s Image
By Charles Turner, OD
Actively solicit and manage online patient reviews to engage patients and attract new ones. >>READ MORE>>
Contact Lens Solutions
Educate Patients About Hydrogen Peroxide Solutions, Reduce Dropouts
By Pamela Lowe, OD, FAAO
Educate patients on the benefits of hydrogen peroxide-based contact lens solutions. Doing so will improve comfort and reduce costly dropouts. >>READ MORE>>
Optometric Business Innovators: Patient Experience
Whether it’s improving the eyecare experience through new technology or adapting to electronic health records, from the exam room to the back-office, here are forward-thinking ODs who embrace new ideas that set their practices apart. They are the focus of our third annual Optometric Business Innovators report, a special collaborative project between Vision Monday and Review of Optometric Business. This month, we share lessons from ODs who are innovative in the patient experience. >>READ MORE>>
ADVERTORIAL
AOS: Our Company Frees You to Just Focus on Being the Doctor
Managing an optometric practice while also serving patients as doctor is hard to juggle. On the one hand, you have your relationships with practice vendors, staff and people-HR issues, marketing, payroll, and the financial concerns to manage. And on the other hand, you have patients to care for and medical eyecare diagnoses to make. You also probably have an optical dispensary to oversee and guide. With so much on your plate, when do you have time to focus on just being the best doctor possible? American Optical Services (AOS), a company that acquires optometric, ophthalmological and optical practices, offers a solution.
>>READ MORE>>
ROB Fast Fact
Who’s Spending the Most on Plano Sunwear?
Your youngest adult patients seem to be either heeding your warning of the need to protect their eyes from the sun, or simply are really into the fashion benefits of sunglasses, according to The Vision Council VisionWatch Plano Sunglasses Report. Consumers age 18-34 spent $1, 777.2 million on plano sunwear in the 12 months ended in September 2013. By contrast, those in the 35-44 age group spent $841.1 million in that same time frame, while those 45-54 spent $555.2 million. Consumers 55 and older spent $516.2 million.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating all patients on the importance of protecting their eyes from the sun.
In Brief
Frames Data Adds Scroll Feature
Frames Data, a provider of optical business solutions, has launched a new scroll feature on its web site, designed to allow visitors to discover what frame styles are being searched on Frames Data Online.This scrolling feature allows web site visitors to see what brands, collections and styles are popular with Frames Data subscribers, and what frame style attributes are trending now. >>READ MORE>>
All-in-One Lens Options Display and Dispensing Mirror Launched
Papillon, an all-in-one lens options display and dispensing mirror, has been launched. Neil Kabinoff, creator of Papillon, noticed the eyewear industry needed a single model to show customers the benefits of new lens technology. After 35 years of owning and operating eyeglass stores, he realized that the best way to build trust with customers is to educate them about their purchase. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How Can I Improve Patient Recall?The key to being more profitable—without adding one additional patient—is increasing frequency of visits. Here are three proven success strategies from Review of Optometric Business contributors.
…Practice Solution
- Effective Patient Recall: Create Urgency and Make Scheduling Convenient
- The Relentless OD: Which Recall and Rescheduling Methods Work?
- Automated Recall Drives Practice Growth
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
