New This Week
Barry E. Santini, ABOM, has added a new system to take a 3D scan of a customer’s face and generate anatomically customized eyeglass frames from a 3D printer. The result is outstanding accuracy in fit and a high-tech wow factor. >>READ MORE>>
Opticians who transition from technicians to style consultants offer personalized service that maximizes optical sales. See how your staff can upgrade their stylist skills. >>READ MORE>
Adding employees can boost overall profitability–when the timing is right and the selection process is efficient. Learn key steps to hire well. >>READ MORE>
Under health care reform, ODs are part of a patient’s wellness team. Build relationships with local MDs to increase your services and profits.
ROB Fast Fact
You have the opportunity to let patients know the symptoms that may indicate dry eye. Most adults with dry eye symptoms (57 percent) responded that they wished they had spoken to an eyecare professional sooner, according to The National Eye C.A.R.E. Survey conducted by Harris Poll on behalf of Shire.
Click HERE for guidance on how to best educate your patients about dry eye from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
Vmax Vision is introducing the Voice Activ Subjective Refractor (VASR). A patient self-refracting instrument, VASR incorporates the advanced features of Vmax’s Perfectus, which combines a wavefront autorefractor with subjective point spread function (PSF) refraction. >>READ MORE>>
VSP Optics Group is launching TechShield Blue, a next-generation anti-reflective (AR) coating that reduces blue light exposure while maintaining the natural transmittance of light across the rest of the visible spectrum.
Challenge –> Solution
How do I create a unique experience in my optical?
Your patients have many options in where they purchase eyewear. Offer unique products to define your practice brand, and show patients why they should purchase from you.
- Seven Steps to Succeed with Independent-Brand Frames
- Differentiate Your Practice with Private Label Frames
- Key Into Lifestyles and Boost Sports Sunwear Sales
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO