New This Week
3D Customized Eyewear is Here
Barry E. Santini, ABOM, has added a new system to take a 3D scan of a customer’s face and generate anatomically customized eyeglass frames from a 3D printer. The result is outstanding accuracy in fit and a high-tech wow factor. >>READ MORE>>
Frames
Elevate Your Opticians to Style Consultants
Opticians who transition from technicians to style consultants offer personalized service that maximizes optical sales. See how your staff can upgrade their stylist skills. >>READ MORE>
Staff Management
Increase Profits by Adding Staff: Tips on Timing & Recruitment
Adding employees can boost overall profitability–when the timing is right and the selection process is efficient. Learn key steps to hire well. >>READ MORE>
Co-Management
Build Relationships to Profit with Co-Management
Under health care reform, ODs are part of a patient’s wellness team. Build relationships with local MDs to increase your services and profits.
>>READ MORE>>
ROB Fast Fact
Market Opportunity: Tell Patients You Treat Dry Eye Symptoms
You have the opportunity to let patients know the symptoms that may indicate dry eye. Most adults with dry eye symptoms (57 percent) responded that they wished they had spoken to an eyecare professional sooner, according to The National Eye C.A.R.E. Survey conducted by Harris Poll on behalf of Shire.
Click HERE for guidance on how to best educate your patients about dry eye from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
New Subjective Self-Refracting Technology
Vmax Vision is introducing the Voice Activ Subjective Refractor (VASR). A patient self-refracting instrument, VASR incorporates the advanced features of Vmax’s Perfectus, which combines a wavefront autorefractor with subjective point spread function (PSF) refraction. >>READ MORE>>
VSP Optics Group Launches Blue Light Reduction Coating
VSP Optics Group is launching TechShield Blue, a next-generation anti-reflective (AR) coating that reduces blue light exposure while maintaining the natural transmittance of light across the rest of the visible spectrum.
>>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I create a unique experience in my optical?Your patients have many options in where they purchase eyewear. Offer unique products to define your practice brand, and show patients why they should purchase from you.
…Practice Solution
- Seven Steps to Succeed with Independent-Brand Frames
- Differentiate Your Practice with Private Label Frames
- Key Into Lifestyles and Boost Sports Sunwear Sales
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO