New This Week
Prepare for a HIPAA Audit
Scott A. Jens, OD, FAAO, CEO of RevolutionEHR, advises ODs to prepare for a potential HIPAA audit. He provides tips on how to conduct an assessment now to ensure that you are compliant in securing all aspects of patient health records. >>READ MORE>>
Medical Eyecare
EHR: Your Prime Co-Management Tool
By F. Mason Smith, OD
Electronic health record systems streamline work flow and facilitate referrals. Efficiency = profitability. >>READ MORE>>
Contact Lenses
Providing Comfort Creates Long-Term CL Patients
By Ian Benjamin Gaddie, OD
Provide ocular comfort and visual acuity in mature contact lens patients. They are highly valuable to your practice over time. >>READ MORE>>
Marketing
Business Networking Organizations: Generate Referrals
By Ann Rea Miller, OD
Compare notes with other small business owners and make valuable local connections.
>>READ MORE>>
Special Report
2014 Optometric Business Innovators: Influencers
Forward-thinking ODs provide fresh ideas that colleagues can use. This month, we honor five ODs who have been influential in the optical industry, selected from our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business. >>READ MORE>>
ROB Fast Fact
How Much Will You Earn in the Coming Years?
The more time an OD spends in practice the greater his or her income, findings from Jobson Optical Research’s 2014 ECP Compensation Survey reveal. As years in the position increase the compensation goes up significantly. The average compensation for employed optometrists with less than five years in the position was close to $21,000 less than for those more than 10 years in the position. The average total compensation for owner/partners with less than five years in the position is over $55,000 less than for those in the position over 10 years.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on achieving your most profitable path in optometry.
In Brief
New Zeiss App Helps ECPs Identify Digital Eye Strain
Zeiss has developed a free downloadable app to help ECPs identify patients with symptoms of digital eye strain, and support sales of the new Zeiss Digital Lens.
>>READ MORE>>
New Bausch + Lomb Consumer Campaigns: Contact Lens and Lens Care Technology
Bausch + Lomb is launching several patient-facing initiatives aimed at helping patients and eyecare practitioners (ECPs) learn how common vision issues may be addressed by the latest advancements in contact lens and lens care technology. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I sell advanced spectacle lens technology?Educating patients on the benefits of lens treatments such as AR and polarized sun protection is essential. Here is how three ROB contributors explain to patients the benefits of the eyewear they prescribe.
…Practice Solution
- Talk Performance in Presenting AR
- Optical Sales Booster: Talk Benefits, Not Features
- Discuss Sports and Discover Needs, Increase Revenues
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
