New This Week
Define the Value of a Comprehensive Eye Exam
Susy Yu, OD, MBA, FAAO, of Kaiser Permanente, cites three action points to capture growth under health care reform: define and communicate the value of a comprehensive exam, expand medical services, and show patients your certified training. >>READ MORE>>
Practice Management
Eight Steps to Profit in a Sports Vision Specialty
By Alan Berman, OD
Sports vision is fast growing, fun and rewarding. Eight steps can put you into this field profitably–whether you offer it a niche or a full specialty. >>READ MORE>
EHR/Software Solutions
Enhance Your Doctor-Patient Relationships with EHR
By Jason R. Miller, OD
Electronic health records can improve your communication with patients–if you optimize use and encourage patient engagement. >>READ MORE>>
Sponsored Content
Coding & Billing
ICD-10: PEN Has the Tools You Need to Succeed
To aid practice owners in the transition to ICD-10, Primary Eyecare Network (PEN) has released updates of its billing tools, including its most popular product, 2015 Common Diagnosis Codes Cards. >>READ MORE>>
ROB Fast Fact
Market Analysis: Where Are the Growth Segments in the U.S. Vision Market?
The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain in dollar sales for the 12 months ending September 2015, for the U.S. vision care market to reach sales $39.4 billion. All segments, including Rx lenses, frames, exams, contact lenses, plano sunglasses, refractive surgery and over the counter (OTC) readers saw gains for the period..
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on capitalizing on your optical sales potential.
In Brief
New: Bausch + Lomb ULTRA CLs for Presbyopia
Bausch + Lomb announced that Bausch + Lomb ULTRA contact lenses for Presbyopia will become available during the second quarter of 2016. >>READ MORE>>
Essilor Acquires PERC/Infinity Vision Alliance
Essilor announced that it has acquired a majority interest in the Professional Eyecare Resource Co-Operative (PERC) and Infinity Vision Alliance (IVA), a group purchasing organization comprised of over 2,400 independent eyecare practices in the U.S. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I successfully implement ICD-10?Use of ICD-10 coding became mandatory on Oct. 1. How is your practice faring so far? Here is how four contributors approached this challenge over the last year.
…Practice Solution
- Five Costly Errors in Billing & Coding: Find Them & Correct Them
- ICD-10: Educational Resources to Get Staff on Board
- ICD-10: Get Ready to Update Coding
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO