New This Week
Eric M. White, OD, treats patients like family, giving them his personal cell phone number and writing thank-you notes after exams. Personalized service has enabled him to build a $2 million+ practice. >>READ MORE>>
A successful practice shares its top five revenue generators–and the ROI on each step taken. >>READ MORE>
Advanced IOLs can restore youthful vision and improve the lives of cataract patients. Co-managing these patients can be a prime revenue-generator for ODs. >>READ MORE>
An all-natural eye drop created especially for Ortho-K patients makes the process of reshaping the cornea more comfortable and safe for patients. Patients stick with their regimen and stay in your practice.
ROB Fast Fact
You may need to reevaluate your process for finding new employees. Having a system in place to receive and screen job applications is essential, as the average job listing brings 250 resumes, with each requiring five minutes to sort through, according to Local Eye Site’s report, The Real Cost of Unqualified Applicants. That totals 20+ hours of work basically to sort out the unqualified.
Click HERE for guidance on how to best to screen job applicants from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
Bausch + Lomb is launching the Bausch + Lomb #ONEbyONE recycling program, encouraging consumers “to help preserve the environment by taking ONE action at a time, to ONE day achieve a greener future where even your contact lenses can play a role.” >>READ MORE>>
Independent Doctors of Optometric Care (IDOC, LLC) announced that Investors Management Corporation (IMC), a Raleigh, NC private investment firm, has acquired IDOC from The Riverside Company. Terms of the transaction were not disclosed. >>READ MORE>>
Challenge –> Solution
How do I create a unique experience in my optical?
Your patients have many options in where they purchase eyewear. Offer unique products to define your practice brand, and show patients why they should purchase from you.
- Seven Steps to Succeed with Independent-Brand Frames
- Differentiate Your Practice with Private Label Frames
- Key Into Lifestyles and Boost Sports Sunwear Sales
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO