ROB Archives

Nov. 16, 2016

New This Week

For Practice Growth, Treat Patients Like Family

Eric M. White, OD, treats patients like family, giving them his personal cell phone number and writing thank-you notes after exams. Personalized service has enabled him to build a $2 million+ practice.  >>READ MORE>>

Practice Management

Five Top Revenue Builders–and the ROI


By Ken Krivacic, OD, MBA
 

A successful practice shares its top five revenue generators–and the ROI on each step taken. >>READ MORE>

Co-Management

Delight Patients & Build Revenues with Premium IOLs


By Suzanne LaKamp, OD, FAAO
 

Advanced IOLs can restore youthful vision and improve the lives of cataract patients. Co-managing these patients can be a prime revenue-generator for ODs.  >>READ MORE>

Sponsored Content

Help Ortho-K Patients Succeed with All-Natural Eye Drops


By Richard Zhang, MD, OD, PhD, FIAO

 

An all-natural eye drop created especially for Ortho-K patients makes the process of reshaping the cornea more comfortable and safe for patients. Patients stick with their regimen and stay in your practice.
>>READ MORE>>

ROB Fast Fact

Management Skill Builder: Efficiently Screen Job Applicants


You may need to reevaluate your process for finding new employees. Having a system in place to receive and screen job applications is essential, as the average job listing brings 250 resumes, with each requiring five minutes to sort through, according to Local Eye Site’s report, The Real Cost of Unqualified Applicants. That totals 20+ hours of work basically to sort out the unqualified.

Click HERE for guidance on how to best to screen job applicants from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

Bausch + Lomb Launches CL Recycling Program

Bausch + Lomb is launching the Bausch + Lomb #ONEbyONE recycling program, encouraging consumers “to help preserve the environment by taking ONE action at a time, to ONE day achieve a greener future where even your contact lenses can play a role.” >>READ MORE>>

 

IDOC is Acquired

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Independent Doctors of Optometric Care (IDOC, LLC) announced that Investors Management Corporation (IMC), a Raleigh, NC private investment firm, has acquired IDOC from The Riverside Company. Terms of the transaction were not disclosed. >>READ MORE>>

 

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