New This Week
By Ian Lane, OD
Ready for Stage 2 Meaningful Use? Here are the critical steps to ready your practice for electronic data connectivity. >>READ MORE>>
Annual CL sales = profits and efficiency. To capture this opportunity, put a system in place—and get your whole staff on board with it.
Contact Lens Solutions
By Nancy Rausman
Once you build a varied web presence—web site, Facebook, Yelp—cross-linking provides a powerful tool to stay top-of-mind with present patients and to be highly visible to prospective ones.
ROB Fast Fact
It pays to be the boss, or one of the bosses, at least, according to Jobson Optical Research’s and Local Eye Site’s 2013 ECP Compensation Survey.The average compensation reported for employed ODs was $107,977. The average total compensation of optometrists who were owner/partners in 2012 was reported as $141,206. The compensation for this group would include any salary they may have assigned themselves.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on why it’s financially worthwhile to be a practice owner.
The majority (91 percent) of astigmatic patients are willing to trial a daily replacement contact lens for astigmatism with a doctor’s recommendation, research shows. Data from the survey also reveal doctors choose health more often as the reason for selecting a daily replacement contact lens for astigmatism, while patients choose convenience. The findings were presented at the 2013 American Public Health Association (APHA) Annual Meeting. >>READ MORE>>
Carl Zeiss Vision has announced the introduction of ZEISS Officelens, a new, customized task-specific lens that allows patients to choose the amount of working distance they need. >>READ MORE>>
Challenge –> Solution
How Can I Improve Patient Recall?
The key to being more profitable—without adding one additional patient—is increasing frequency of visits. Here are three proven success strategies from Review of Optometric Business Contributors.
- Effective Patient Recall: Create Urgency and Make Scheduling Convenient
- The Relentless OD: Which Recall and Rescheduling Methods Work?
- Automated Recall Drives Practice Growth
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO