ROB Archives

Nov. 12, 2014

New This Week

Tell Employees What is Expected

Evan Kestenbaum, MBA, Chief Information Officer for GPN, producer of “The Edge,” says that employees turn in a superior performance when you present them with clear goals–then conduct regular performance assessments to keep them on target. >>READ MORE>>

Medical Eyecare

Market Your Medical Eyecare Services


By Maria Sampalis, OD
Let patients know you’re the doctor to see for an eye emergency or condition. Then your patients will dial your number when a need arises. >>READ MORE>>

Doctor-Patient Relations

Personalize the Patient Experience with Individualized Care

By Mary E. Boname, OD, FAAO

Differentiate your practice by providing every patient in your office with individualized care. >>READ MORE>>

Office Environment

Disaster Recovery: Minimize Practice Damage and Hasten Recovery

img1By Peter J. Cass, OD
Prepare for natural disasters–and respond efficiently–to minimize damage to the practice while remaining HIPAA compliant.
>>READ MORE>>


SPONSORED CONTENT

CLEAR CARE: Clearly the Choice for Comfortable Long-Term Wear

CLEAR CARE can give your patients an advantage in staying comfortably–and safely–in their contacts for a longer period of time, reducing costly contact lens dropouts.
>>READ MORE>>


ROB Fast Fact

What Kinds of Vision Correction Do Children Mostly Use?

img1You may have an opportunity to put more children into contact lenses and protective eyewear, findings from The Vision Council’s VisionWatch 2014 Parent Child Vision Care Report suggest. The 3,367 parents surveyed reported an aggregate total of 5,768 children under the age of 18 living at home. Approximately 20.6 percent of those children regularly wear Rx eyeglasses while 4.7 percent wear Rx contact lenses (mostly older children over the age of 14), indicating that about one-fourth of all children wear some type of prescription eyewear.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating parents about the advantages of contact lenses for children.

In Brief

Alcon Announces Think About Your Eyes Partnership

Alcon announced its support for the Think About Your Eyes public awareness campaign. This national campaign, presented by the Vision Council and the American Optometric Association, is designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam.
>>READ MORE>>

Transitions Optical Roundtable Paper: Improving the Eye Health of Culturally Diverse Populations

img1 Participants of a recent Transitions Optical roundtable agreed that there is a great need for eyecare professionals to collaborate with general health professionals, and health-based community and cultural organizations, to promote eye health education and provide eyecare across diverse populations. <<READ MORE>>

Challenge –> Solution

Recent Articles of Note

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