ROB Archives

Nov. 11, 2015

New This Week

Capture Specialty Sales in Golf Lenses & Glass Lenses

Master Optician Barry Santini and Andrew Karp of 20/20 and VM discuss two specialty optical products with great revenue potential: golf lenses and glass lenses. See how to feature them, present their benefits and build profits. >>READ MORE>>

Marketing

Grow Your Patient Base–with an Effective Referral System

By Brooke S. Kaplan, OD

Referrals are the lifeblood of a healthy practice–but referrals only happen if you have an effective system to generate, track and grow them consistently. >>READ MORE>

Doctor-Patient Relations

Provide Superior Services to Meet Growing Senior Needs

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By David I. Geffen, OD, FAAO
Capture the fast-growing senior demographic by meeting special needs and providing superior care & service. >>READ MORE>>

Sponsored Content

Contact Lenses

Daily & Monthly Replacement Contact Lenses: Three Doctor-Patient Scripts


By Ted McElroy, OD
Contact lenses like Alcon’s DAILIES TOTAL1® and AIR OPTIX® AQUA, and Alcon’s other daily disposable and monthly replacement options, offer patients a technologically advanced lens combined with a simple wear-and-care regimen. >>READ MORE>>


 

ROB Fast Fact

Opportunity Analysis: How Often Is Diabetes Diagnosed During an Eye Exam?

The role you play in the care of diabetic patients is significant, findings of a recent study suggest. According to the UnitedHealthcare study, “Impact of Eye Exams in Identifying Chronic Conditions,” diabetes was diagnosed as the result of an eye exam in 15 percent of the cases studies from 2011 to 2012. As the Vision Source 2015 Navigation Guide to Health Care Reform points out, ODs perform comprehensive eye exams on millions of diabetic patients every year. In a typical optometric practice with 5,000 active patients, there are likely to be 450-500 diabetics.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on enhancing care for diabetic patients.

In Brief

Vision Source Seeks Opportunities with Health Council of East Central Florida

Vision Source announced that it has entered into a relationship with The Health Council of East Central Florida. >>READ MORE>>

American Board of Optometry Board Certification to be Included in Physician Compare

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The Centers for Medicare and Medicaid Services (CMS) announced that the American Board of Optometry (ABO) Board Certification will be added to the Physician Compare web site on Medicare.gov<<READ MORE>>

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