News Briefs Archive

New Survey Findings: How Are Consumers Most Likely to Look for You?

Dec. 29, 2021

In September 2021, Press Ganey surveyed 1,000+ consumers to unlock insights into how they approach their journey to care.

Here are key findings:

Digital drives choice: Patients rely on digital resources 2.2x more than provider referrals when choosing a healthcare provider.

Referral leakage: Some 84 percent would not see a referred provider if they were rated under 4 stars.

The rise of virtual health: Over one-third of patients have used telemedicine in the past year—a 337.6 percent increase since 2019.

Patient as customer: Assuming quality care, patients rate “customer service” (70.8 percent) and “communication” (63.4 percent) as more important than even “bedside manner” when it comes to a 5-star experience.

Shopping for healthcare: On average, consumers use three different websites during their healthcare research process and read five and one-half reviews before making a decision.

Online search: When searching for care online, 57.4 percent of consumers prefer the convenience of mobile devices and 41.6 percent prefer to use a laptop or desktop.

While search engines are the most utilized digital resource (65.4 percent), consumers use an average of 2.7 different sites in their care-seeking journey. Compared to 2019, there has been a 22.8 percent decline in the use of search engines and, in contrast, a 53.7 percent increase in the usage of healthcare review sites (e.g., Healthgrades and Vitals). More consumers this year are also using content websites as well as non-healthcare review sites. These trends indicate a steady convergence between healthcare and retail behavior, with consumers increasingly turning to digital resources like online reviews to inform and validate their decisions.

>>Click HERE to access the full survey results from Press Ganey>>

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