To help eyecare professionals feel better prepared to meet the needs of their culturally diverse patients and develop or enhance their own multicultural strategies, Transitions Optical has introduced a new education course and videos highlighting multicultural best practices from eyecare professionals who have experienced success and growth with a diverse patient base.
Called Multicultural Best Practices and available free-of-charge at MyMulticulturalToolkit.com, the course provides strategies for reaching diverse consumers and promoting cultural competency. The course includes case studies and insights from members of Transitions Optical’s Diversity Advisory Board, as well as winners and finalists for the Transitions Academy Awards program. Featured eyecare professionals include Kirk Smick, OD, who uses Transitions Optical’s What to Expect: Diagnosis Guide to enhance communication with Spanish-speaking patients during an eye disease diagnosis; ophthalmologist Vincent Young, MD, who is a firm believer of getting involved locally by providing vision screenings and outreach through community hubs such as churches and health fairs; and many more. The course is supplemented by a series of short best practice videos, which are also available through MyMulticulturalToolkit.com.
“While many eyecare professionals already have strategies in place to better serve their culturally diverse patients, others continue to feel overwhelmed by the concept of cultural competency and aren’t sure where to begin,” says Manuel Solis, multicultural marketing manager, Transitions Optical. “We hope that the course and educational videos will help ease the process for eyecare professionals–whether they’re starting from scratch, or simply want to enhance their existing efforts to improve cultural competency within their practices.”
Eyecare professionals can download a copy of the education course free of charge within the “My Practice” section of MyMulticulturalToolkit.com. A series of best practice video clips are also available through the “Educational Videos” section of MyMulticulturalToolkit.com.
