Dryeye Rescue, a new company with the mission of making in-office sales of dry eye care-related products easy and profitable for optometrists and ophthalmologists, has launched and is ready for business.
“At its core, Dryeye Rescue (DER) is a marketing program that creates a strong national brand to funnel dry eye patients into the local provider’s office, along with supplying complete turnkey solutions,” says Dennis Evans, Jr., Director of Professional Relations at Dryeye Rescue.
The company has now launched its Phase 1 Partner program, consisting of an all-in-one dry eye products web site, along with a turnkey display program that enable practices to immediately start capturing in-office product sales, in addition to drop-shipping.
“The main problem we saw in our own practices, and across the industry, was that patients were leaving every day, and purchasing the products that we recommend from the big retail chains, and not the doctor’s office,” says Evans. “Our answer to this was to display the products effectively, ensure stress-free inventory management, no minimums, offer drop-ship capabilities and all-in-one ordering convenience.
That means a practice owner can not only order products from Dryeye Rescue to feature and sell in their practice, but offer the convenience of drop-shipping products directly to their patients. This system reduces the amount of inventory you need to purchase, thus reducing inventory expiration issues and shipping costs, all while increasing compliance.
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Creating an easy and efficient way for time-strapped ODs to capture sales of the dry eye products they prescribe offers significant revenue gain opportunities.
“The results of all of these moves in our own locations,” says Evans, of using Dryeye Rescue in the company founders’ own practices, “was increased capture rate, increased product sales and a total net of $30,000 per location over the first 12 months. Our displays can generate the equivalent profit of 576 exams/$37,500 net profit just with a simple capture rate of 30 percent. These are very attainable numbers for any sized practice.”