Nov. 18, 2020
Dry eye treatment represents a tremendous growth opportunity for optometric practices, with an ever-expanding number of people challenged by the condition.
A new report, sponsored by CareCredit, “Building Your Dry Eye Center of Excellence,” is available for download free of charge, along with a new dry eye online portal on the Review of Optometric Business (ROB) web site.
The report, which features articles by nine key opinion leaders, serves as a guide to creating, building out and generating dry eye revenue.
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Topics covered include how to launch dry eye services, how to present dry eye therapies to patients, dry eye in relation to refractive surgery and contact lens wear, billing for ocular surface disease, discussing cost of dry eye therapies with patients and how to market dry eye services.