Bausch + Lomb is launching several patient-facing initiatives aimed at helping patients and eyecare practitioners (ECPs) learn how common vision issues may be addressed by the latest advancements in contact lens and lens care technology.
The educational campaigns are designed to reach patients where they seek health information, largely on digital platforms and social media platforms, including Facebook and Twitter, as well as other media outlets, including radio, e-magazines and newspapers. The contact lens campaigns also underscore the importance of taking care of one’s eyesight and regularly seeing an ECP.
“Bausch + Lomb is committed to helping patients see better, so they can live better. Ensuring that people are aware of advancements that will enable them to improve their vision and enhance their contact lens wearing experience is a critical part of these campaigns and our overall mission,” says Guy Guglielmino, head of marketing, Vision Care, Bausch + Lomb. “Through these campaigns, patients will be directed to additional resources, including an eyecare practitioner locator, so that they can have the opportunity to meet with a doctor who fits these technologies to see what lenses and lens care products may be right for them.”
