April 22, 2015
To raise awareness for National Sunglasses Day on June 27, 2015, The Vision Council has launched an online portal that provides access to marketing materials for retailers and eyecare providers. In addition to this, the Vision Council has just announced that they have resumed a partnership with Lifetime Fitness to reach consumers directly in promoting the importance of UV protection.
The Vision Council says it is working to educate consumers on the negative effects that UV rays have on eye health, and is providing ECPs and retail outlets with the promotional items to spread the word about National Sunglasses Day, as well as to aid consumers in finding the proper UV-protective eyewear for their lifestyles.
Any ECP or retailer can create an account within the marketing portal. Vision Council Members will, however, be able to create an account and use the materials to further promote safe UV eye health practices, the importance of protective eyewear, as well as promote the resources to their eyecare provider or retail customers leading up to National Sunglasses Day.
On the portal, eyecare providers and retailers can find in-store promotional items, logos and web buttons for social media and web site use, and point-of-purchase materials, that highlight the relevance of UV protection and National Sunglasses Day. Accompanying these materials, downloadable videos featuring sunwear and UV protection information will also be available for use in clinics and stores.
Themes stressing the importance of UV protection will be on display in Lifetime Fitness locations across the US from April 1 to June 30, and The Vision Council will also host sunglasses-related activities in 12 different locations to celebrate National Sunglasses Day.
To check out the National Sunglasses Day marketing portal, visit thevisioncouncil.brandmuscle.net.