John Lahr, OD, FAAO, medical director of EyeMed, encourages ODs to consider the business opportunity of the 38-40 percent of people who complain of dry eye symptoms. He notes that the average patient has tried six different kinds of artificial tears in the last year. In addition to prescription medications, these patients can be served by punctal plug procedures. Dr. Lahr warns that if you don’t serve ocular surface disease and dry eye patients, they will look elsewhere for care.
