Practice Metrics

MBA Survey Shows that Web Sites Generate New Patients


Nine out of 10 independent optometric practices have web sites, and these web sites are a significant source of new patients to those practices, according to the MBA Practice Website Management Survey, conducted in August. There were 452 responses to the survey.

On average, 81 new patients were attracted to a practice via the web site in the past year. That rises to 113 new patients among the largest practices, as measured by numbers of exams conducted. Appointment scheduling is offered by 41 percent of practice web sites.

In terms of web site management, 54 percent have their web sites managed externally—but that figure rises to 67 percent among the largest practices.
View the full survey results here.

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