New This Week
Building a Practice with Design
Thao Truong, OD, of ForSight Eye Center in Cumming, GA, had specific design elements built into her exam rooms, contact lens area and staff lounge that improve office flow, help her to communicate with patients and their families, and make her staff feel comfortable and appreciated. Small details, she says, make an enormous difference in the efficiency of a practice. This is the second part of a video series on the impact of design in the function of the optometric office. >>READ MORE >>
Medical Model
Participating in Clinical Trials has Multiple Practice Benefits
By Brian Chou, OD, FAAO
Taking part in clinical trials puts you on the leading edge. You gain access to the latest technology and medical devices while elevating your image in the eyes of patients. There may be financial rewards, as well. >>READ MORE>>
Doctor-Patient Relations
Educate Patients to Promote the Value of Your Products and Services
Differentiate yourself and your practice by educating patients on the value and scope of the medical services and optical products you provide. >>READ MORE>>
Finances
Ready to Add an Additional Exam Lane? First, Calculate the Pay Off
By Rajeev K. Raghu , OD, FAAO
Adding an additional exam lane allows you to see more patients per day and boost gross revenues. Before taking this step, project your growth and personnel capacity to see if the financial rewards exceed the investment. >>READ MORE>>
ROB Fast Fact
Does a Warranty Help to Sell Children’s Frames?
Forty-one percent of optical retailers said offering a warranty is very important to capturing children’s eyewear sales, according to Jobson Optical Research’s Kid’s Eyewear MarketPulse survey. Thirty percent said it is somewhat important and 28 percent said it is not important at all.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on the importance of offering a well-thought-out warranty policy.
In Brief
Vision Source and Transitions Optical Form National Advertising Partnership
Vision Source and Transitions Optical announced a key strategic partnership for national advertising that will drive patients into the more than 2,600 Vision Source locations in North America. This was announced at the 21st Vision Source North American Meeting, New Horizons, New Discoveries, in Orlando, April 25-28. The event was attended by more than 3,000 member doctors, staff, vendor representatives and guests. >>READ MORE>>
Sign Up Today: Free MBA Webinar on Managing Eyewear and Contact Lens Inventory to Maximize Profitability
The Management & Business Academy (MBA), sponsored by Alcon and Essilor, will present “Managing Eyewear and Contact Lens Inventory to Maximize Profitability” on May 10, 2012, at 7:30 pm EST. >>READ MORE and REGISTER>>
ROB Poll Results
Readers Say They Are Just “Satisfactorily Happy” with Frame Vendors
Asked how happy they are with their frame vendors, 47 percent of ROB readers said they are “satisfactorily happy” with the frame companies they buy from, meaning their frame vendors reliably deliver quality products but don’t go the extra mile. Twenty-six percent say they are “very happy,” meaning their frame vendors give them products plus all the tools and consultation necessary to sell. Another 26 percent say are “unhappy” with their frame vendors, meaning the frame companies they buy from are not reliable, have delivered late or faulty products plus are not easy to work with.