New This Week
When Recruiting Top Talent, “Advertise” Your Practice
Brad McCorkle, CEO of Local Eye Site, advises practices to “advertise” the best attributes of their practice and community when recruiting top talent. Lose the laundry list of required skills; instead, describe how yours is a leading practice, how your staff is top-notch, and how you’re located in a wonderful place to live, work and play.>>READ MORE >>
Finances
Refract Your Finances to 20/20: Put More Money Away for Retirement
By Adam Cmelja, CMFA
Securing your financial future takes careful preparation. Here is how an OD and his wife worked with a financial advisor to crunch the numbers, save money in practice operations, and get on track for a prosperous retirement.
Diagnostic Instrumentation
Diabetes Screener: Identify Diabetics Early and Non-Invasively
By Eric M. White, OD
A diabetes screener that measures the autoflorescence of the crystalline lens enhances your ability to identify diabetic patients early and non-invasively. Expand your medical eyecare services and provide a higher level of care.
>>READ MORE>>
Medical Eyecare
Spring Forward: Increase Seasonal Ocular Allergy Services
By Gina M. Wesley, OD, MS, FAAO
Seasonal ocular allergies are in full bloom. Prepare your practice to treat more undiagnosed allergy patients–profitably.
Nominate Your Choice for Optometric Business Innovators
Time is running out to nominate an Optometric Business Innnovator. Do you know someone who excels at incorporating new technologies into existing practice structures, is exceptional at managing managed care, distinctively trains staff or is progressive and successful in the use of digital media and marketing? Nominations are now open for the fourth annual 2014 Optometric Business Innovators, a collaborative project from Review of Optometric Business and Vision Monday. >>CLICK HERE to nominate your choices>>
ROB Fast Fact
Are You Capturing Growth in Personalized Lenses?
The growth of customized or personalized lenses appears to be steady, according to findings from Jobson Optical Research’s 2014 Premium Lens MarketPulse. Two-thirds (65 percent) of retailers said that customized or personalized progressives lenses made up a greater proportion of their total lens sales in 2013 than they had versus three years ago. Comparatively, 34 percent said standard progressive sales had increased over the last three years, while 28 percent said that sales of bifocals and trifocals had decreased as a percentage of total lens sales over the last three years respectively.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients on the value of personalized lenses.
In Brief
Alcon Introduces Eye2Eye App
Alcon has introduced eye2eye, a new app for eyecare practitioners. The eye2eye app features a contact lens finder that helps ECPs identify Alcon contact lens products for their patients, and can also help ECPs successfully fit potential multifocal and toric contact lens wearers in less time.
>>READ MORE>>
Transitions and National Association of Hispanic Nurses Partner
Transitions Optical and the National Association of Hispanic Nurses (NAHN) announced a national partnership to reach Hispanic communities with eye health information. Transitions Optical has joined NAHN as a Corporate Member and will provide education to NAHN members on the higher risk for eye health issues among Hispanic Americans.
Challenge –> Solution
-
Practice Challenge…
How do I find the ideal new office space?Finding a new office space means balancing patient needs and your long-term growth plan with your current financial challenges. Here is how some of our contributors created, found (or transformed an existing space into) exactly what they were looking for.
…Practice Solution
- From the Ground Up: Build Your Ideal Office Space
- Moving Office Space: Careful Planning Pays Off
- Notes on a Successful Renovation: Creating a Patient-Pleaser
Recent Articles of Note
-
Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
