New This Week
Game Changer: Prescribe in the Chair, Reinforce in the Optical
Eric White, OD, credits doctor-driven dispensing as a key driver in growing his practice revenues 10-fold over three decades. He prescribes specific optical products while patients are in the chair, then he hands off the patient to the optical, where staff reinforce his recommendations. >>READ MORE>>
Staff Management
Empower Employees to Solve Problems, Free Up OD Time
By Mike Rothschild, OD
When a staff is empowered to make decisions and solve problems, it frees up the doctor’s time to serve patients and build the practice. >>READ MORE>
Finances
Plan Your Retirement Finances Early On
By Adam Cmejla, CFP, CMFC
All ODs exit their practice at some point—and meet the new economic realities of retirement. Here are tips to save and invest early so you can live well after the paychecks stop coming. >>READ MORE>>
Sponsored Content
Colors: It’s Clearly Time to Capture the Opportunity
You already know that clear contact lenses give patients crisp vision and freedom from glasses. AIR OPTIX® COLORS contact lenses take these attributes and go one step farther; not only can they help your patients see their best, but they can also help your patients look and feel their best. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Educate Patients About Blue Light
Exposure to UV rays and harmful blue light are both on the minds of Americans, but a large majority of people do not know these types of light share a source, according to a Transitions Optical, Inc., consumer survey conducted by Wakefield Research. Only 4 percent of respondents can correctly identify all common sources of blue light (digital devices and screens, fluorescent lights, incandescent light bulbs and the sun).
Click HERE to read more on educating your patients about blue light, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
The Vision Council Offers Marketing Materials for National Sunglasses Day
The Vision Council is encouraging ECPs, companies and optical retailers to help promote the importance of wearing UV-protective sunwear as a part of National Sunglasses Day held annually on June 27, and has materials available to help ODs market this special day. >>READ MORE>>
HOYA Vision Care Launches Photochromic Lens
HOYA Vision Care announced the U.S. launch of Sensity, new photochromic lens technology.
>>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I drive sales in the optical?Your optical faces steep competition from other local ODs and optical shops, the optical super-chains and online retailers. Here is how three contributors are finding new streams of optical revenue and spurring sales.
…Practice Solution
- Eight Steps to Profit in a Sports Vision Specialty
- Embrace Online Eyewear–but Capture In-House Sales
- Optical Sales Booster: Know When to Use the Hard Sell vs. Soft Sell
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
