New This Week
The Managed Care Patient: Serve the Needs, Not the Card
Scott Jens, OD, FAAO, of Isthmus Eyecare in Madison, Wis., urges ODs to focus on serving the needs of managed care patients and not just the limits of their plan’s coverage. Effectively presenting the benefits of premium and specialty vision options is a win-win for patient and practice. You can redirect the patient’s mentality from “Give me just what’s covered,” to “I’ll apply my benefits toward the best vision correction options.” >>READ MORE >>
Contact Lenses
Fresh Lenses Means Fewer Contact Lens Dropouts
By Jon Scott Walker , OD, MS, FAAO
In contact lens wear, discomfort leads to costly dropouts—and daily replacement lenses are an effective tool to ensure comfort and retain patients. >>READ MORE>>
Medical Model
Practice-Building Opportunity: Add a Dry Eye Clinic
By Paul Karpecki, OD, FAAO
Dry eye is an under-diagnosed and under-treated eye condition. Creating a dry eye clinic serves your patients’ needs—and provides you with a revenue stream. >>READ MORE>>
Marketing
Understand Cultures to Build a Mulitcultural Practice
By Peter Bae, OD, MS
Communities across the country are becoming more culturally diverse. By responding to your changing patient base—and understanding cultural sensitivities—you can build a multicultural practice. >>READ MORE>>
ROB Fast Fact
How Often Do Parents Take Their Children to the Eye Doctor?
Over one-third of all parents with children living at home report that their child(ren) have never received an eye exam, according to the The Vision Council’s VisionWatch Parent Child Vision Care Report. Parents with only one child living at home, and parents with a child under the age of 10 living at home, were more likely than other parents to never have taken any of their children to get their eyes examined. Insurance coverage (of any kind) has little-to-no influence regarding the frequency or history of eye exams among American children.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients on the need to take their children for yearly comprehensive examinations.
In Brief
ABB CONCISE Offers Practice Partnership Series Webinars
ABB CONCISE announced that the Practice Partnership Webinar series presented by Patrick Caroline, FAAO, of Pacific University and supported by Paragon Vision Sciences, has continued COPE approval. This ABB CONCISE exclusive webinar series focuses on topics that support successful treatment options and outcomes with gas permeable lens fitting. >>READ MORE>>
Optovue Announces FDA Clearance of Next Generation OCT
Optovue, a provider of spectral-domain optical coherence tomography (SD-OCT), announces that it has received FDA 510(k) clearance of the XR version of its flagship RTVue FD-OCT system. Bringing 70,000 A-scans-per-second to spectral-domain OCT, the updated XR version offers clinicians speed which Optovue says no currently cleared SD-OCT system can match. >>READ MORE>>
ROB Poll Results
Readers Expect to Have a Multi-Doctor Practice in Five Years
Asked where they see themselves in five years, 58 percent of ROB readers say they expect to have added at least one more doctor to their practice by then. Twenty-three percent expect to be exited from their practice in five years. Twelve percent plan to be the owner of their own practice by then while another 8 percent expect to have added at least one more location to their practice in five years.
