ROB Archives

May 3, 2011

InfantSEE: Improving Pediatric Vision in Your Community

By Peter Kehoe, OD

Video 5/3-11

Peter Kehoe, OD, of Kehoe Eye Care in Galesburg, Ill., encourages participation in InfantSEE, an AOA public health program for the early detection of eye conditions.

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Managing Medical Eyecare

By Thomas F. Steiner

Thomas F. Steiner

Providing your patients with medical eyecare services is a key practice growth driver.

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Opportunities in Treating Ocular Allergies

By Jeanmarie Davis, OD

By Jeanmarie Davis

Treating ocular allergies, and publicizing your services, is essential to better serving a growing portion of your patient base.

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SEO Starter Kit: Use Search Engine Optimization to Power Practice Growth

By Daniel Rostenne

By Daniel Rostenne

Search engine optimization (SEO) can spur practice growth by publicizing your full range of services to patients–and helping potential patients find you.

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ROB Fast Fact

Over Half of Patients Use Insurance for Both Eyecare and Eyewear

ROB Fast Fact

Some 67 percent of 4,230 respondentswho participated inJobson Research’s 2010 Eyewear & Eye Care Patterns Insight Survey said they used insurance for both their eye exam and eyewear purchase. Nineteen percent said they only used their insurance for the exam; 6 percent used insurance just for eyeglasses and sunglasses purchases; another 6 percent did not use their vision insurance for anything; and 3 percent did not know whether or not they used it.


In Brief

Are Your Patients Educated About and Protected from UV Radiation?

In Brief

Prevent Blindness America has named May Ultraviolet Awareness Month. Exposure to UV rays can burn delicate eye tissue and raise the risk of developing cataracts and cancers of the eye. Teaching your patients the importance of protectingtheir eyes from UV dangers and helping themchoose the right sunglasses is essential. Click here to download a UV facts quiz; here for an information sheet about the benefits of wearing sunglasses; and here to download a UV awareness policy statement.


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