New This Week
With Peter Kehoe, OD, FAAO; Gary Gerber, OD; and Brian Chou, OD, FAAO
Three simple steps that you can take in your practice to increase revenue and profitability. >>READ MORE>>
By Ken Krivacic, OD, MBA
Investing in revenue-producing practice enhancements leads to profitability more than focusing on keeping costs down.
Giving presentations at optometric conferences introduces you to peers, and allows you to network, build your career–and bring back winning ideas to help your practice grow. >>READ MORE>>
ROB Fast Fact
Many of your patients are primed for a conversation on protecting their eyes from sun and glare, according to findings from the 2015 annual Employee Perceptions of Vision Benefits survey, supported by Transitions Optical. Almost half (48 percent) of survey respondents said they want more protection from harsh artificial light and glare from devices indoors, and 70 percent want more protection from sunlight and ultraviolet light outdoors.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on talking to your patients about the value of anti-reflective lens treatments and adaptive lenses.
One-in-four adults say reading glasses, also known as “readers,” can make someone look ten years older, according to a new study conducted by Jacksonville University in Florida in collaboration with Alcon. >>READ MORE>>
A new UnitedHealthcare study shows that 57 percent of patients with chronic conditions who receive a comprehensive eye exam became re-engaged with a primary care physician or specialist in managing their ongoing illness. <<READ MORE>>
Challenge –> Solution
How do I launch a vision therapy niche?
Vision therapy is an optometric growth area, with the potential to bring in new families of patients with children in need of these services. Here is how three ROB contributors launched vision therapy in their practice.
- Profit with a Specialty: Vision Therapy
- Practice Differentiator: Vision Therapy Specialty
- Incorporating Vision Therapy Into Your Practice
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO