New This Week
Create & Execute a Plan for Practice Change
With Mike Rothschild, OD, Leadership OD
Changing the way your practice works requires vision from the OD-owner and buy-in from staff members. A leadership expert tells how to create and work a plan to make it happen. >>READ MORE>>
Practice Management
Optimize Revenue in the New Managed Care World
By Thomas F. Steiner
Fees are increasingly limited as managed care grows, but wisely managing your product mix can ensure practice profitability.
Frames
Make Protective Sports Eyewear a Practice Differentiator
By Yoongie Min, OD
Set your practice apart by offering premium protective sports eyewear—and talking to patients and families about it.
>>READ MORE>>
Optical Staff Education
Increase Capture Rates with ABO-Certified Opticians
By Mindi Lewis, MA, ABOC, FNAO
Increase your capture rate by staffing your practice with ABO-certified opticians. Investing in staff expertise pays off. >>READ MORE>>
ROB Fast Fact
How Likely Are Consumers to Buy Prescription Eyewear
Challenges remain in educating patients about the benefits of a new pair of prescription eyewear, findings from The Vision Council’s March 2015 Consumer Barometer suggest. Just 15.5 percent of respondents say they are “very likely” to get new prescription glasses in the next six months, and just 9.4 percent say they are “extremely likely” to do so. Some 23.3 percent say they “might or might not,” while 25.4 percent say “probably not” to the prospect of purchasing new prescription eyewear in the next six months. Some 26.3 percent say “definitely not” to the question of new prescription glasses in the next six months.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to increase your prescription eyewear capture rate.
In Brief
New Pediatric Photo-Screening App Helps Detect Amblyopia Risk
Gobiquity Mobile Health has designed and developed GoCheck Kids, a pediatric photoscreening application for smartphones. The app, which is available to health care professionals, uses a cloud-based HIPAA-compliant platform that screens a child’s eyes for risk factors that could lead to vision loss. >>READ MORE>>
Registration Open for VOSH/International Annual Meeting
Registration has opened for the VOSH/International Annual Meeting scheduled to take place Oct. 9 and 10 in New Orleans at the Marriott Renaissance Arts Hotel. This year’s meeting will be taking place during the American Academy of Optometry meeting.<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I launch a vision therapy niche?Vision therapy is an optometric growth area, with the potential to bring in new families of patients with children in need of these services. Here is how three ROB contributors launched vision therapy in their practice.
…Practice Solution
- Profit with a Specialty: Vision Therapy
- Practice Differentiator: Vision Therapy Specialty
- Incorporating Vision Therapy Into Your Practice
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
