New This Week
From Meeting to Practice: Tips for Monday Morning Implementation
Neil Draisin, OD, FCOVD, founder of Draisin Vision Group and past-president of SECO, tells how to meet the challenge of “Monday morning implementation” after gaining a wealth of ideas at a professional meeting. To make positive change in the practice happen, he advises, hold mandatory, weekly staff meetings; promote staff motivation by sharing information on the financial performance of the practice; and focus on a limited number of marketing efforts that most effectively grow the practice over time. >>READ MORE >>
Frames
Use Digital Coupons and Let Patients Scan and Save
By Sarah Salvador
It happens more and more: Patients use smartphones to scan bar coded price tags on your frames to see if they can buy them cheaper elsewhere. Give tech-forward consumers what they seek–value–with digital coupons they can scan to capture savings. >>READ MORE>>
Contact Lens Solutions
Improve Compliance and Comfort: Three Conversations that Work
By Charles Aldridge, OD
Prescribe a care regimen to contact lens patients–and have staff reinforce your initial conversation–to improve lens care compliance and comfort. Here are three critical conversations to have with your patients that will reduce costly contact lens dropouts–measurably. >>READ MORE>>
Office Environment
Streamline Office Flow–And Leave Time for the Dispensary
By Larry K. Wan, OD
Eliminating unnecessary wait time improves office flow. It also puts post-exam patients into your dispensary with time and energy to spare. >>READ MORE>>
ROB Fast Fact
PALs: What Percentage are Sold to Patients with $60,000+ Household Incomes?
Some 64.4 percent of no-line bifocal/progressive lenses were purchased by individuals with household incomes of $60,000 and over, according to The Vision Council’s VisionWatch March 2012 Member Benefit Report. Those with incomes of at least $60,000 purchased 46.6 percent of bifocal/trifocal lenses sold and 57.5 percent of single vision lenses.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on selling more eyewear by better understanding your patient demographics.
In Brief
Primary Eyecare Network Announces Webinar: “The Road to Optometric Internet Marketing”
Primary Eyecare Network (PEN), the practice development division of ABB CONCISE, has launched a webinar series, “The Road to Optometric Internet Marketing,” as a lead–up to its annual conference, PIO 2012 (Preserving Independent Optometry) in August. >>READ MORE>>
FocalCenter Announces Launch of Web Site
FocalCenter has introduced its web site, www.focalCenter.com. The site which was designed to be easy to navigate and user-friendly, is an information platform for eyecareScore–focalCenter’s standardized feedback solution for eyecare, eyewear and managed care providers. The site aims to inform users of the features, benefits and effectiveness of eyecareScore. Visitors can gain an understanding of the rationale for use, relevance to their business and potential usefulness of this tool for eyecare stakeholders. >>READ MORE>>
ROB Poll Results
Readers Say they Expect to Meet Financial Goals for 2012
Asked whether they expect to meet, exceed or fall short of financial goals for 2012, 53 percent of ROB readers say they expect to meet their practice financial goals, while 21 percent expect to fall short of expectations and 26 percent expect to exceed expectations.
