New This Week
Develop Varied Skills, Increase Your Value to a Practice
Melanie J. Denton, OD, FAAO, of Asheville, NC, has developed a varied clinical skills set that permits her to bring specialized services to several practices where she works. In one practice, she handles pediatric cases; in another, she treats ocular diseases. Doing a residency at a large clinic, and rotating between departments within that facility, equipped her to handle a wide spectrum of situations and to be adaptable to changing patterns of optometric practice.>>READ MORE >>
Finances
Online Listings: Be Effective When Listing Your Practice for Sale
By Mark Wright, OD, FCOVD
Increase your chances of finding a buyer by strategically listing your practice online. The web sites of optometry schools are a good resource to utilize.
Medical Eyecare
Guide Your Low Vision Patients Through New Apps
By Teresa Narayan, OD
New apps for low vision patients are abounding. ODs can guide patients through these options—and improve their lives.
Ophthalmic Lenses
Discuss Sports and Discover Needs, Increase Revenues
By Dale Buettner, OD
Discussing sports participation with patients identifies special visual needs, and that leads to sales of exciting new products in sports eyewear.
Nominate Your Choice for Optometric Business Innovators
Time is running out to nominate an Optometric Business Innovator. The deadline for nominations has been extended through May 16. Do you know someone who excels at incorporating new technologies into existing practice structures, is exceptional at managing managed care, distinctively trains staff or is progressive and successful in the use of digital media and marketing? Nominations are now open for the fourth annual 2014 Optometric Business Innovators, a collaborative project from Review of Optometric Business and Vision Monday. >>CLICK HERE to nominate your choices>>
ROB Fast Fact
How Many Parents Take Children to an Independent
vs. Corporate ECP?
Independent optical practitioners (ECPs) seem to be the provider of choice for parents who have taken their child to receive an eye exam sometime within the past two years, according to The Vision Council’s VisionWatch 2014 Parent Child Vision Care Report. Some 49 percent of all parents with children who have received an eye exam within the past 24 months took their child to an independent ECP for that exam.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients on why they should bring their children to your office for annual eye exams.
In Brief
RevolutionEHR Announces Launch of RevDirect
RevolutionEHR, a provider of cloud-based practice management and electronic health record (EHR) software for the optometric community, has launched RevDirect, an integrated web service that allows customers to exchange patient information by secure e-mail with any healthcare provider in the US.
>>READ MORE>>
May is UV Awareness Month: Resources for ECPs & Patients
In observance of May as UV Awareness Month, several eye health organizations, including Prevent Blindness, the American Optometric Association and the American Academy of Ophthalmology, are offering resources on eye health and UV safety to ECPs so that they may educate their patients on ultraviolet radiation and the importance of protecting the eyes from the sun.
Challenge –> Solution
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Practice Challenge…
How do I find the ideal new office space?Finding a new office space means balancing patient needs and your long-term growth plan with your current financial challenges. Here is how some of our contributors created, found (or transformed an existing space into) exactly what they were looking for.
…Practice Solution
- From the Ground Up: Build Your Ideal Office Space
- Moving Office Space: Careful Planning Pays Off
- Notes on a Successful Renovation: Creating a Patient-Pleaser
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
