ROB Archives

May 13, 2015

New This Week

Simplify Lens Options, Increase Premium Lens Sales

With Laurie L. Sorrenson, OD, FAAO

Good-better-best is the conventional way to present ophthalmic lens options. But see how one practice eliminated better—and found that most patients then chose best.  >>READ MORE>>

Finances

Patient Financing: Close the Gap Between Cost and Care

By Stuart J. Thomas, OD,
and Ellen Byrum-Goad, LDO
Offering patient financing helps your patients to fulfill their treatment plans with the optical goods you prescribe. >>READ MORE>>

Practice Management

Four Steps to Prepare to Sell Your Practice

img1By Erik Ferjentsik, MBA
Four key steps to take early on (as much as four years before a sale) can raise your sale price. >>READ MORE>>

Marketing

Ask Patients for Referrals in the Exam Room

By Mary E. Boname, OD, MS, FAAO

Begin a conversation about referrals in the exam room. More patients will send friends and family your way.  >>READ MORE>>


 

ROB Fast Fact

Practice-Building Opportunity: Cataract Co-Management

Cataract co-management should be an important part of your practice, statistics from the National Eye Institute suggest. By age 80, more than half of all Americans either have a cataract, or have had cataract surgery, according to the NEI.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on co-managing cataract patients.

In Brief

Nominations Open for VM’s 2015 Most Influential Women in Optical

Nominations are open until May 26 for Vision Monday’s Most Influential Women in Optical. VM is currently seeking nominations via an electronic survey form. VM will be highlighting The Most Influential Women in Optical in its July 20 issue, marking the 13th anniversary of its signature Special Report saluting women in the eyewear/eyecare industry.  >>READ MORE>>

New Report: Most Employees Want Upgraded Vision Benefits

img1The vast majority of employees (88 percent) think choice between levels of coverage is important when selecting a vision plan, and more than half say it’s very important, according to the 2015 annual Employee Perceptions of Vision Benefits survey, supported by Transitions Optical. <<READ MORE>>

Challenge –> Solution

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