New This Week
Simplify Lens Options, Increase Premium Lens Sales
With Laurie L. Sorrenson, OD, FAAO
Good-better-best is the conventional way to present ophthalmic lens options. But see how one practice eliminated better—and found that most patients then chose best. >>READ MORE>>
Finances
Patient Financing: Close the Gap Between Cost and Care
By Stuart J. Thomas, OD,
and Ellen Byrum-Goad, LDO
Offering patient financing helps your patients to fulfill their treatment plans with the optical goods you prescribe. >>READ MORE>>
Practice Management
Four Steps to Prepare to Sell Your Practice
By Erik Ferjentsik, MBA
Four key steps to take early on (as much as four years before a sale) can raise your sale price. >>READ MORE>>
Marketing
Ask Patients for Referrals in the Exam Room
By Mary E. Boname, OD, MS, FAAO
Begin a conversation about referrals in the exam room. More patients will send friends and family your way. >>READ MORE>>
ROB Fast Fact
Practice-Building Opportunity: Cataract Co-Management
Cataract co-management should be an important part of your practice, statistics from the National Eye Institute suggest. By age 80, more than half of all Americans either have a cataract, or have had cataract surgery, according to the NEI.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on co-managing cataract patients.
In Brief
Nominations Open for VM’s 2015 Most Influential Women in Optical
Nominations are open until May 26 for Vision Monday’s Most Influential Women in Optical. VM is currently seeking nominations via an electronic survey form. VM will be highlighting The Most Influential Women in Optical in its July 20 issue, marking the 13th anniversary of its signature Special Report saluting women in the eyewear/eyecare industry. >>READ MORE>>
New Report: Most Employees Want Upgraded Vision Benefits
The vast majority of employees (88 percent) think choice between levels of coverage is important when selecting a vision plan, and more than half say it’s very important, according to the 2015 annual Employee Perceptions of Vision Benefits survey, supported by Transitions Optical. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How can I educate my patients about the need for sunwear?Educating your patients about the need to wear sunglasses, or glasses with adaptive lenses, to protect against ultra-violet radiation, is essential. Here is how three ROB contributors recommend doing this.
…Practice Solution
- Educate Your Patients: Sunglasses Are for All Year
- Drive Home Risks of UV Exposure
- Take Rx Sunwear Sales to the Next Level
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
