New This Week
Bring Your Optometric Skills Back Home
A. Blake Hutto, OD, describes the satisfaction of returning to his hometown after optometry school and providing care to his community. With training in medical model optometry, he is able to expand the practice’s services and improve access to patient care in his rural area. >>READ MORE>>
Finances
Four Timely Strategies to Reduce Your Tax Bill
By Adam Cmejla
The annual deadline for filing taxes is fast approaching. Here are four tips to reduce your 2015 tax bill. >>READ MORE>
Staff Management
Delegation Dos and Don’ts
By Robert L. Bass, OD, FAAO
Free up revenue-producing doctor time by delegating key tasks—but know when to hand-off and when to be hands-on. >>READ MORE>>
Sponsored Content
Daily & Monthly Disposable CLs: Patient Convenience & Comfort, Practice Profitability
By Charles Aldridge, OD
Daily and monthly disposable contact lenses offer patients a healthy, comfortable and convenient alternative to two-week contact lenses. Educate patients about the benefits, and why it’s worth making a switch.
>>READ MORE>>
ROB Fast Fact
Market Opportunity: Be as Consumer-Friendly as Online Eyewear Retailers
You have a diversity of online competitors, results of The Vision Council’s VisionWatch 2015 Internet Influence report suggest. While many consumers generally turn to internet search engines for assistance when buying eyewear, there were some differences in the types of web sites used based on the type of eyewear being purchased. For Rx eyeglasses, people tend to use web sites operated by known eyeglass retailers. For people who recently purchased plano sunglasses, web sites operated by general online retailers, or sunglass specialty stores, were most often used by consumers.
Click HERE to read more on making it easier for patients to purchase from your practice from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Vision Source Teams With Two Health Centers
Vision Source is collaborating with UCHealth Eye Center to provide greater access to enhanced vision care services for 35,000 patients in the Denver Metropolitan Area, according to an announcement from Vision Source. >>READ MORE>>
New Wearable Adaptive Refractor
Sonomed Escalon is introducing VisionFit, an electronic, tunable, all-in one, solid state, mobile and wearable system of lenses developed by Adaptica. It performs a subjective sight examination and it effectively replaces both the trial glasses and the manual/electronic phoropter functionality. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better effect change?Health care reform, and the ever-changing expectations of eyecare patients, means the challenge of change. Three ROB contributors share how they managed substantial change in their practices.
…Practice Solution
- Eight Ways to Compete with Warby Parker
- Smartphone Eye Exams: How Will ODs Adapt?
- Be the Blue Light Expert for Your Patients
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
