New This Week
Growth Opportunities from the Essential Pediatric Benefit
Linda Chous, OD, owner of The Glasses Menagerie in Minneapolis, welcomes the essential pediatric eyecare benefit as a positive development from health care reform. It provides great opportunities to increase medical model and vision therapy services, while building a family practice, she says. >>READ MORE>>
Diagnostic Instrumentation
Digital Retinal Imaging: Present Care Benefits & Patients Accept Screening Fee
By Eric M. White, OD
Retinal imaging elevates your standard of care, but it requires a patient OK and out-of-pocket fee. When you effectively present the clinical benefits, 90 percent of patients accept the added fee. >>READ MORE>>
Marketing
Co-Promote Special Events with Local Businesses
By Maria Higgins, OD
Create a local buzz and make your practice a fixture in your community. How to network with other merchants and double your patient base. >>READ MORE>>
Digital Strategy
Use Outside Experts to Keep Your Web Site Effective & Fresh
By Yoongie Min, OD
The rules of SEO are ever changing. Hiring an outside expert on generating web traffic more than pays for itself.
>>READ MORE>>
ROB Fast Fact
Kids, Tweens & Teens: What is Most Important in Frames Selection?
Eyecare providers have found that the most important characteristics of the frames they sell to parents for their children differ according to age, findings from Jobson Optical Research’s 2014 Selling Eyewear to Children report suggest. For kids (ages 4-8), 86.5 percent of ECPS say a durable construction is “very important,” while that characteristic was considered very important by 78.2 percent of ECPs for tweens (ages 9-13).
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on building an optical team able to fulfill each patient’s unique needs–whether parent, child, tween or teen.
In Brief
ROB Presents: “Closing the Gap Between Cost & Care” at Vision Expo
“Closing the Gap Between Cost & Care” is the theme for a lunch’n’learn event to be held at Vision Expo East on Friday, March 20, 2015. The event will be hosted by ROB Professional Editor Mark Wright, OD, FCOVD. Attendees at this1.5 hour lunch and presentation will acquire strategies for delivering a broad range of comprehensive eyecare services and increasing capture rates on optical goods. >>READ MORE>>
Essilor Launches “Change Your View” Sweepstakes
Essilor of America is giving eyecare professionals a chance to win prizes, including an Alaskan sightseeing adventure and monthly and weekly giveaways, through the “Change Your View” sweepstakes going on now through April 30, 2015. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I prepare staff to better serve patients?Your support staff can make or break your practice. From your receptionist to your pre-tester, to your opticians and contact lens technicians, the right management makes a huge difference. Here is how three ROB contributors inspire superior service to patients.
…Practice Solution
- Train New Hires to Succeed
- Strategies to Thank Staff–and Spur Them to Greatness
- Front Desk Training: Prepare Staff for Challenging Conversations
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
