New This Week
Every Patient Deserves the Best
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Marketing
Multi-Platform Marketing: Engage Patients Online–But Make the In-Office Sale
By Justin Bazan, OD
Online platforms offer great ways to engage patients about new optical products—but a memorable in-office experience makes the sale.
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Ophthalmic Lenses
Profit with In-House Finishing
An in-house finishing lab improves delivery time to patients and captures revenues that otherwise go out the door.
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Digital Strategy
Going Mobile: Optimize Your Web Site for Smartphones and Tablets
By Nancy Rausman
If you’re not mobile-friendly, you’re losing your audience. Upgrade your practice web site to make it work well on all sized screens.
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ROB Fast Fact
Which Comes First? Lens or Frame Selection?
More than half of your patients prioritize frame selection first, but a large percentage appear to care equally about the lenses they purchase. Just over half (52 percent) selected eyeglass frames before choosing lenses, according to Jobson Optical Research’s 2013 Eyewear and Eye Care Consumer Patterns Insight Survey. But some 40 percent said that their purchase decisions for frames and lenses are of equal importance.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on improving your optical and web site to make frame and lens selection a better experience.
In Brief
New Affiliate Partnership: Think About Your Eyes & International Vision Expo & Conference
Think About Your Eyes, a national public awareness initiative focused on educating the public about the importance of eye health and comprehensive annual eye exams, is expanding its reach through an agreement to become an Affiliate Partner of the International Vision Expo and Conference.
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Prevent Blindness Announces 2014 Eye Health National Summit
Prevent Blindness and partners have announced the third annual Focus on Eye Health National Summit, an event held to bring national attention to vision and public health issues. The Summit is scheduled to take place on June 18, 2014, at the National Press Club in Washington, D.C. and will be held from 8:30 a.m. to 3 p.m.
Challenge –> Solution
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Practice Challenge…
How Can I Increase Sunwear Sales?Sunwear that offers protection against ultra-violet radiation is important for patient eye health–and can also increase optical dispensary revenues. Here are strategies for encouraging more patients to purchase sunwear.
…Practice Solution
- Take Rx Sunwear Sales to the Next Level
- Shine a Light on Educating Parents on Sunwear for Children
- Develop a Specialty: Tinted Sportswear Lenses for Individual Sports
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO