ROB Archives

March 26, 2014

New This Week

Every Patient Deserves the Best

Sam Silverblatt, OD, of Shreveport, La, believes that each of his patients deserves the best in high-quality optical products. In presenting frames, lenses and contact lenses, he and his educated staff make no pre-judgments of a patient’s ability to pay for high-end goods. His patients, once they leave his dispensary, represent his optical shop, and he wants them to see and look their best.
>>READ MORE >>

Marketing

Multi-Platform Marketing: Engage Patients Online–But Make the In-Office Sale


By Justin Bazan, OD
Online platforms offer great ways to engage patients about new optical products—but a memorable in-office experience makes the sale.
>>READ MORE>>

 

Ophthalmic Lenses

Profit with In-House Finishing

By Ken Krivacic, OD, MBA

An in-house finishing lab improves delivery time to patients and captures revenues that otherwise go out the door.
>>READ MORE>>

Digital Strategy

Going Mobile: Optimize Your Web Site for Smartphones and Tablets

img1By Nancy Rausman
If you’re not mobile-friendly, you’re losing your audience. Upgrade your practice web site to make it work well on all sized screens.
>>READ MORE>>

ROB Fast Fact

Which Comes First? Lens or Frame Selection?

img1More than half of your patients prioritize frame selection first, but a large percentage appear to care equally about the lenses they purchase. Just over half (52 percent) selected eyeglass frames before choosing lenses, according to Jobson Optical Research’s 2013 Eyewear and Eye Care Consumer Patterns Insight Survey. But some 40 percent said that their purchase decisions for frames and lenses are of equal importance.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on improving your optical and web site to make frame and lens selection a better experience.

In Brief

New Affiliate Partnership: Think About Your Eyes & International Vision Expo & Conference

Think About Your Eyes, a national public awareness initiative focused on educating the public about the importance of eye health and comprehensive annual eye exams, is expanding its reach through an agreement to become an Affiliate Partner of the International Vision Expo and Conference.
>>READ MORE>>

Prevent Blindness Announces 2014 Eye Health National Summit

img1Prevent Blindness and partners have announced the third annual Focus on Eye Health National Summit, an event held to bring national attention to vision and public health issues. The Summit is scheduled to take place on June 18, 2014, at the National Press Club in Washington, D.C. and will be held from 8:30 a.m. to 3 p.m.

<<READ MORE>>

Challenge –> Solution

Recent Articles of Note

To Top
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.