New This Week
Set a Strong Career Business Plan
Kenneth Daniels, OD, FAAO, Dipl. ABO, recommends setting a strong career business plan right from the start. Live conservatively and save aggressively to establish a financial backup. Also, increase your earning potential with additional training and a residency. >>READ MORE>>
Frames
Differentiate Your Practice with Private Label Frames
By Justin Bazan, OD, and Yasmin Johnson, Optician
Private label frames, which display your practice’s name on the temple, differentiate your practice, and offer something unique for your patients. >>READ MORE>
Marketing
Multi-Channel Marketing: Seven Steps to Building Your Practice
By Thuy-Lan Nguyen, OD
Our digital world lets an eyecare practice access numerous touch points with patients. Establish a multi-channel marketing campaign with online, offline and social media communications that lets patients know all you have to offer. >>READ MORE>>
Digital Strategy
Six Proven Ways to Generate Online Reviews
By Nancy Rausman, Managing Editor, EyeCarePro
Candid online reviews give patients a clear assessment of your practice. Implement a plan to encourage positive reviews that generate appointments. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Promote Durability & Style in Your Optical
Emphasizing the durability and style of your optical products could pay off, findings from The Vision Council’s VisionWatch 2015 Fashion Versus Function Study suggest. When asked to consider and rank five different aspects of the eyeglasses they recently purchased, most recent buyers thought that the durability of the frames was the most important factor when settling on the frame they purchased (determined by a ranked system on a five-point scale).
Click HERE to read more on effectively marketing eyewear in your optical from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
drchono Offers Mobile Patient Insurance Card and Credit Card Capture
drchrono, an electronic health record and practice management platform on the iPad, iPhone and web, is releasing a new version of the platform that now allows for electronic photo capture and storage of patient insurance cards and credit cards right from iPad, iPhone or web. >>READ MORE>>
Multi-Office Practice Leaders to Meet at Conference Before VEE
Members of Opti-Port, a national alliance of multi-office eyecare providers, will meet at the semi-annual Opti-Port SPARK Conference on April 14 in New York City, the day before Vision Expo East. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better effect change?Health care reform, and the ever-changing expectations of eyecare patients, means the challenge of change. Three ROB contributors share how they managed substantial change in their practices.
…Practice Solution
- Eight Ways to Compete with Warby Parker
- Smartphone Eye Exams: How Will ODs Adapt?
- Be the Blue Light Expert for Your Patients
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
