New This Week
Mike Rothschild, OD, founder of Leadership OD and West Georgia Eyecare in Carrollton, Ga., advises that for an optometric practice to succeed and grow, the OD must rely upon staff. That staff must be well-chosen and also must be an empowered staff, where qualities of leadership and teamwork have been identified and developed. In this first installment in a video series, “How It’s Done: Staff Leadership,” Dr. Rothschild discusses the importance of developing staff leadership, and he cites resources to get started on building your own leadership skills. >>READ MORE>>
Staff Management
Staffing Matrix: Cross-Train for Versatility
By Rachael Click, OD
Create a staffing matrix in which employees easily can move into other job roles. This enables even a small staff to maintain a consistently high level of patient service. >>READ MORE>>
Finances
Strengthen Vendor Partnerships to Gain a Competitive Edge
By Daniel E. Quon, OD
Strong partnerships with vendors can improve service, efficiency and profitability. Tap the expertise of your vendor reps to help you manage and build your practice. >>READ MORE>>
Digital Strategies
Social Media: Your Eye Health and Vision Education Tool
By Steve Vargo, OD
Use Facebook and other social media to educate patients on eye health and good vision. A simple wellness message keeps your practice top of mind with patients. >>READ MORE>>
ROB Fast Fact
What Do Patients Consider “Very Important” About Your Reception Area?
Your staff matters most to patients who are stuck waiting in your reception area before their appointment, according to Jobson Optical Research’s 2012 Waiting Game report. Some 58.5 percent of respondents say a friendly receptionist is very important while 45.1 percent say comfortable chairs are very important; 45 percent cited comfortable temperature, while 26.2 percent say it is very important to have available reading materials. Some 14.5 percent wanted to have a television to watch, while 10.8 percent feel a children’s play area is very important. Some 7.6 percent cite modern decor as very important while 6.6 percent cite the availability of computers which they can use.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on keeping patients comfortable while they wait for their appointments.
In Brief
CEing is Believing: COPE-Approved Virtual Event Set for July
The organizers of January’s Seeing is Believing virtual conference have announced a second event, CEing is Believing 2013 (CEiB), scheduled for July 17-18, 2013. This second event is designed to complement Seeing is Believing (SiB) which was focused on technology and practice management by offering a clinical focus and 100 percent COPE-approved continuing education courses. >>READ MORE>>
ACUVUE Offers Prom Grooming Guides
Just in time for the 2013 prom season, ACUVUE Brand Contact Lenses is offering grooming advice for teens with the Girl’s and Guy’s Grooming Guides for Prom. >>READ MORE>>
