New This Week
Keys to Building a Pediatric Practice
Aleksandra Wianecka, OD,describes her success factors in growing a practice to be 40 percent pediatric: See the entire family, participate in InfantSee and conduct screenings at schools. Discussing good nutrition is part of her holisitic health message to parents and children. This formula yields life-changing events, like spotting extreme hyperopia in a child regarded as “developmentally delayed.” >>READ MORE >>
Diagnostic Instrumentation
Corneal Topographer: Elevate Care and Profits
By Eric M. White, OD
A corneal topographer can take your eyecare services to the next level–and enhance practice profitability. >>READ MORE>>
Contact Lens Profitability
How to Increase the Value of Contact Lens Patients
By Thomas F. Steiner
Contact lens patients exceed eyeglasses-only wearers in revenue and profit to an optometric practice—and their overall contribution is potentially higher.
>>READ MORE>>
Office Environment
Design Resources: Guide to Creating an Ideal Office Space
By Gina M. Wesley, OD, MS, FAAO
Building a new office allows you to create an efficient space for you and an appealing space for your patients. Plan your construction or renovation with this compendium of design articles and videos.
>>READ MORE>>
SPONSORED CONTENT
Equipping the Independent OD to Compete
By Angel Alvarez
ABB OPTICAL GROUP continually expands its products and services to independent optometric practices. The survival of independent optometry depends on having larger—and stronger—strategic partners on its side. (Article and video.)
>>READ MORE>>
ROB Fast Fact
What is the Average Price of Plano Sunwear Sold in the US?
When’s the last time you did a price check on your optical’s plano sunwear merchandise? The average price of plano sunglasses sold in the US is $37.54, according to The Vision Council VisionWatch Q4 2013 Plano Sunglasses Sales report. That is up slightly from the same time period in 2012, when the average price of plano sunwear sold in the US was $36.72.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on ensuring pricing of your plano sunwear, and other merchandise, keeps pace with the rate of inflation.
In Brief
OD Excellence Workshop: ICD-10 & Health Care Reform Boot Camp
Optometric alliance OD Excellence is presenting a full schedule of symposia/workshops, titled “ICD-10 & Health Care Reform Boot Camp.” These half-day events, all on Sundays, are being held in eight major metros around the nation throughout 2014.
>>READ MORE>>
Optovue Launches Optometric Medical Model Initiative
Optovue, a provider of spectral-domain optical coherence tomography (SD-OCT), has launched The Optometric Medical Model Initiative (TOMMI), an optometric-focused educational program intended to help ODs successfully integrate the medical model into their practice.
Challenge –> Solution
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Practice Challenge…
How Can I Increase Sunwear Sales?Sunwear that offers protection against ultra-violet radiation is important for patient eye health–and can also increase optical dispensary revenues. Here are strategies for encouraging more patients to purchase sunwear.
…Practice Solution
- Take Rx Sunwear Sales to the Next Level
- Shine a Light on Educating Parents on Sunwear for Children
- Develop a Specialty: Tinted Sportswear Lenses for Individual Sports
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
