ROB Archives

March 18, 2015

New This Week

Send the Right Message with Mobile Technology

Electronic eyewear is exploding, and the race is on to capture sales. ECPs can claim this space–by being the authorities on what’s new in optical.” >>READ MORE>>
 

Medical Eyecare

Medical Model: Managing the Revenue Cycle

By Jerry Godwin, MBA, CEO, Optometric Medical Solutions
Cash flow is the lifeblood of a healthy practice. Track it, spot problems, then work a plan to improve it.  >>READ MORE>>

Electronic Health Records

Leverage Your EHR for Efficiency & Profit

img1By Dave Anderson, OD
Electronic health records can streamline work flow and increase efficiency and productivity: two critical elements of practice profitability.  >>READ MORE>>

Contact Lenses

Increase CL Profits with Batch Ordering

By Ken Krivacic, OD, MBA

Ordering contact lenses by batch saves small amounts that add up to big profits.
>>READ MORE>>


 

ROB Fast Fact

Sport Eyewear: Generating Revenue in Your Practice

Among sport eyewear sold, protective eyewear generates the most revenue for independent ECP practices, findings from 20/20’s 2014 Sport Eyewear MarketPulse from Jobson Optical Research suggest. Protective eyewear accounts for 13.6 percent of practice revenues, on average, while sport eyewear accounts for 10.8 percent of practice revenues on average. Ski/snow sport goggles accounts for 3.6 percent of practice revenues on average, and swim goggles accounts for 3.0 percent of practice revenues on average.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on prioritizing sales of sport eyewear.

In Brief

CareCredit & VSP Partner in New Program

CareCredit and VSP Vision Care (VSP) announced an exclusive agreement to educate VSP’s nearly 70 million members and CareCredit’s nine million cardholders about options for managing eyecare expenses for a range of eyewear, including glasses and contacts, sunglasses, specialty sport and other customizable eyewear. They will also work to connect members and cardholders with providers who accept CareCredit in the VSP doctor network.
>>READ MORE>>

 

AOA Names Its Optometric Registry “More”

img1The American Optometric Association has announced the name that it has selected for its optometric registry—MORE (Measures and Outcomes Registry for Eyecare). Created to aggregate patient data from participating optometry practices, the registry is intended to be a collective database of clinical information to provide more quality measurement solutions, benchmark performance among peers, satisfy Meaningful Use Stage 2 criteria, and more. <<READ MORE>>

Challenge –> Solution

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