New This Week
Send the Right Message with Mobile Technology
Electronic eyewear is exploding, and the race is on to capture sales. ECPs can claim this space–by being the authorities on what’s new in optical.” >>READ MORE>>
Medical Eyecare
Medical Model: Managing the Revenue Cycle
By Jerry Godwin, MBA, CEO, Optometric Medical Solutions
Cash flow is the lifeblood of a healthy practice. Track it, spot problems, then work a plan to improve it. >>READ MORE>>
Electronic Health Records
Leverage Your EHR for Efficiency & Profit
By Dave Anderson, OD
Electronic health records can streamline work flow and increase efficiency and productivity: two critical elements of practice profitability. >>READ MORE>>
Contact Lenses
Increase CL Profits with Batch Ordering
By Ken Krivacic, OD, MBA
Ordering contact lenses by batch saves small amounts that add up to big profits.
>>READ MORE>>
ROB Fast Fact
Sport Eyewear: Generating Revenue in Your Practice
Among sport eyewear sold, protective eyewear generates the most revenue for independent ECP practices, findings from 20/20’s 2014 Sport Eyewear MarketPulse from Jobson Optical Research suggest. Protective eyewear accounts for 13.6 percent of practice revenues, on average, while sport eyewear accounts for 10.8 percent of practice revenues on average. Ski/snow sport goggles accounts for 3.6 percent of practice revenues on average, and swim goggles accounts for 3.0 percent of practice revenues on average.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on prioritizing sales of sport eyewear.
In Brief
CareCredit & VSP Partner in New Program
CareCredit and VSP Vision Care (VSP) announced an exclusive agreement to educate VSP’s nearly 70 million members and CareCredit’s nine million cardholders about options for managing eyecare expenses for a range of eyewear, including glasses and contacts, sunglasses, specialty sport and other customizable eyewear. They will also work to connect members and cardholders with providers who accept CareCredit in the VSP doctor network.
>>READ MORE>>
AOA Names Its Optometric Registry “More”
The American Optometric Association has announced the name that it has selected for its optometric registry—MORE (Measures and Outcomes Registry for Eyecare). Created to aggregate patient data from participating optometry practices, the registry is intended to be a collective database of clinical information to provide more quality measurement solutions, benchmark performance among peers, satisfy Meaningful Use Stage 2 criteria, and more. <<READ MORE>>
Challenge –> Solution
-
Practice Challenge…
How do I prepare staff to better serve patients?Your support staff can make or break your practice. From your receptionist to your pre-tester, to your opticians and contact lens technicians, the right management makes a huge difference. Here is how three ROB contributors inspire superior service to patients.
…Practice Solution
- Train New Hires to Succeed
- Strategies to Thank Staff–and Spur Them to Greatness
- Front Desk Training: Prepare Staff for Challenging Conversations
Recent Articles of Note
-
Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
