New This Week
Capture the High-Growth Millennial Market
Matthew Alpert, OD, pinpoints high growth potential with Millennials, who now are the prime earners and spenders in the economy. The key to high capture rates: offer products, brands and experiences that resonate with your Millennial patients. >>READ MORE>>
Innovation in Practice
Innovation and a Culture of Change
By Mark Wright, OD, FCOVD
Professional Editor, Review of Optometric Business
Companies that are early adopters of innovative products and services achieve better business outcomes–and that principle holds true for eyecare practices. See how to create a culture where innovation is embraced for practice success. >>READ MORE>
Finances
Diversify Investments, Build Financial Security
By Chad Fleming, OD, FAAO
Diversifying investments is a key to a secure retirement with financial freedom. See how to set goals and follow a timeline to get where you want to be—with your practice and your life. >>READ MORE>>
Marketing
Automated Recall: Keep Your Exam Chair Full and Revenue Flowing
By Peter J. Cass, OD
Recall software can reduce cancellations and no-shows, which is critical to maintaining a consistent revenue flow. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Have the Conversation About Outdoor Eyewear
If you haven’t already stepped up conversation with patients about the need for outdoor eyewear, you may be falling behind your competitors, findings from Jobson Optical Research’s 2015 Premium Lens MarketPulse survey of independent ECPs suggest. Sixty percent of respondents said they have increased discussions with their patients on the importance of UV and HEV absorbing eyewear for outdoor use, and 46 percent have actually written more Rx for them in the last three years.
Click HERE to read more on increasing sales of outdoor eyewear from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Nominations Open for the Dr. W. David Sullins InfantSEE Award
Optometry Cares—The AOA Foundation and the InfantSEE program are accepting nominations for the 2016 Dr. W David Sullins Jr. InfantSEE Award. The award is given in honor of Dr. W. David Sullins’ dedicated leadership as a driving force in the profession of optometry, an announcement said. >>READ MORE>>
New iPhone Fundus Camera and Mobile App
The Volk iNview is a new ophthalmic camera device able to capture wide-angle digital color images of the fundus using an Apple iPhone or iPod. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better effect change?Health care reform, and the ever-changing expectations of eyecare patients, means the challenge of change. Three ROB contributors share how they managed substantial change in their practices.
…Practice Solution
- Eight Ways to Compete with Warby Parker
- Smartphone Eye Exams: How Will ODs Adapt?
- Be the Blue Light Expert for Your Patients
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
