ROB Archives

March 12, 2014

New This Week

The Intersection of High Tech & Optics

At the 2014 International Consumer Electronics Show in Las Vegas, Jobson editor Andrew Karp previewed a host of high-tech optical devices. Whether or not these exciting and fun new products will be sold in optical shops, he advises ODs and staff to be conversant with this technology and to provide patients with guidance about new options and changing visual needs.
>>READ MORE >>

Software Solutions/EHR

Adapt Your Practice to Stage 2 Meaningful Use Goals


By Brett M. Paepke, OD
Meeting Stage 2 Meaningful Use requirements requires changes to your practice operations. Take it step by step.
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Ophthalmic Lenses

Prescription Google Glass: Move Into the Future with Your Patients

By Matthew Alpert, OD

Google Glass with prescription lenses gives ODs a chance to move into the cutting edge of technology with their patients.
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Office Environment

One-of-a-Kind: Create Memorable Areas in Your Office

img1By Gordon G. Wong, OD
Unique areas in your office can aid practice branding and offer patients a memorable experience–one they are likely to tell friends and family about.
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ROB Fast Fact

How Many Bought Just One Pair of Eyeglasses at Last Purchase?

img1Your second-pair sales efforts may need a reboot, according to findings from Jobson Optical Research’s 2013 Eyewear and Eye Care Consumer Patterns Insights survey. For the third year in a row, 82 percent of respondents said they bought just one pair the last time they purchased eyeglasses. The percentage purchasing two or more pairs has also held steady–at 18 percent–for the last three years.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on increasing second-pair sales by giving patients financing options.

In Brief

OCT in Outer Space: Eyes Examined at International Space Station

Since its arrival at the International Space Station (ISS) on June 15, 2013, Heidelberg Engineering’s Spectralis OCT device is being used regularly for eye examinations of ISS crew members.
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New Bilingual Pocket Card Explains Benefits of Transitions Lenses

img1Recognizing that language barriers can often pose a challenge when dispensing eyewear or talking about the latest lens technologies, Transitions Optical has introduced a bilingual pocket card to overview the benefits and features of the latest option in everyday adaptive eyewear, Transitions Signature lenses.

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Challenge –> Solution

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