New This Week
The Intersection of High Tech & Optics
At the 2014 International Consumer Electronics Show in Las Vegas, Jobson editor Andrew Karp previewed a host of high-tech optical devices. Whether or not these exciting and fun new products will be sold in optical shops, he advises ODs and staff to be conversant with this technology and to provide patients with guidance about new options and changing visual needs.>>READ MORE >>
Software Solutions/EHR
Adapt Your Practice to Stage 2 Meaningful Use Goals
By Brett M. Paepke, OD
Meeting Stage 2 Meaningful Use requirements requires changes to your practice operations. Take it step by step.
>>READ MORE>>
Ophthalmic Lenses
Prescription Google Glass: Move Into the Future with Your Patients
By Matthew Alpert, OD
Google Glass with prescription lenses gives ODs a chance to move into the cutting edge of technology with their patients.
>>READ MORE>>
Office Environment
One-of-a-Kind: Create Memorable Areas in Your Office
By Gordon G. Wong, OD
Unique areas in your office can aid practice branding and offer patients a memorable experience–one they are likely to tell friends and family about.
>>READ MORE>>
ROB Fast Fact
How Many Bought Just One Pair of Eyeglasses at Last Purchase?
Your second-pair sales efforts may need a reboot, according to findings from Jobson Optical Research’s 2013 Eyewear and Eye Care Consumer Patterns Insights survey. For the third year in a row, 82 percent of respondents said they bought just one pair the last time they purchased eyeglasses. The percentage purchasing two or more pairs has also held steady–at 18 percent–for the last three years.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on increasing second-pair sales by giving patients financing options.
In Brief
OCT in Outer Space: Eyes Examined at International Space Station
Since its arrival at the International Space Station (ISS) on June 15, 2013, Heidelberg Engineering’s Spectralis OCT device is being used regularly for eye examinations of ISS crew members.
>>READ MORE>>
New Bilingual Pocket Card Explains Benefits of Transitions Lenses
Recognizing that language barriers can often pose a challenge when dispensing eyewear or talking about the latest lens technologies, Transitions Optical has introduced a bilingual pocket card to overview the benefits and features of the latest option in everyday adaptive eyewear, Transitions Signature lenses.
Challenge –> Solution
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Practice Challenge…
How Can I Increase Sunwear Sales?Sunwear that offers protection against ultra-violet radiation is important for patient eye health–and can also increase optical dispensary revenues. Here are strategies for encouraging more patients to purchase sunwear.
…Practice Solution
- Take Rx Sunwear Sales to the Next Level
- Shine a Light on Educating Parents on Sunwear for Children
- Develop a Specialty: Tinted Sportswear Lenses for Individual Sports
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
