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By Brett M. Paepke, OD
Meeting Stage 2 Meaningful Use requirements requires changes to your practice operations. Take it step by step.
Google Glass with prescription lenses gives ODs a chance to move into the cutting edge of technology with their patients.
By Gordon G. Wong, OD
Unique areas in your office can aid practice branding and offer patients a memorable experience–one they are likely to tell friends and family about.
ROB Fast Fact
Your second-pair sales efforts may need a reboot, according to findings from Jobson Optical Research’s 2013 Eyewear and Eye Care Consumer Patterns Insights survey. For the third year in a row, 82 percent of respondents said they bought just one pair the last time they purchased eyeglasses. The percentage purchasing two or more pairs has also held steady–at 18 percent–for the last three years.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on increasing second-pair sales by giving patients financing options.
Since its arrival at the International Space Station (ISS) on June 15, 2013, Heidelberg Engineering’s Spectralis OCT device is being used regularly for eye examinations of ISS crew members.
Recognizing that language barriers can often pose a challenge when dispensing eyewear or talking about the latest lens technologies, Transitions Optical has introduced a bilingual pocket card to overview the benefits and features of the latest option in everyday adaptive eyewear, Transitions Signature lenses.
Challenge –> Solution
How Can I Increase Sunwear Sales?
Sunwear that offers protection against ultra-violet radiation is important for patient eye health–and can also increase optical dispensary revenues. Here are strategies for encouraging more patients to purchase sunwear.
- Take Rx Sunwear Sales to the Next Level
- Shine a Light on Educating Parents on Sunwear for Children
- Develop a Specialty: Tinted Sportswear Lenses for Individual Sports
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO