ROB Archives

March 11, 2015

New This Week

Embracing Electronic Eyewear at Retail

Electronic eyewear is exploding, and the race is on to capture sales. ECPs can claim this space–by being the authorities on what’s new in optical.” >>READ MORE>>
 

Diagnostic Instrumentation

OCT: Your Medical Eyecare Practice-Builder

By Gina M. Wesley, OD, MS, FAAO
Acquiring an OCT can jump-start your medical eyecare services. Before investing, assess usage and calculate the ROI.   >>READ MORE>>

Professional Development

Optometric Conferences: Strategize to Optimize

img1By Justin Bazan, OD
Optometric conferences are fun, but costly in time and money. Plan well for a payoff in practice improvements and career advancement.   >>READ MORE>>

Contact Lenses

Contact Lens Pricing Tools: Your CL Revenue-Generator

By Massimo Gramanzini, OD

Easy-to-use tools help you manage your CL inventory and pricing for efficiency and profitability.
>>READ MORE>>


 

ROB Fast Fact

Buying Groups & Alliances: Expand Your Purchasing Power

Contact lenses are the most common product ECP practices purchase through buying groups, according to the 2014 Vision Council VisionWatch Buying Group Report. Some 77.2 percent of practices say they purchase more than 75 percent of the contact lenses they sell in their office from a buying group or alliance. Some 45.7 percent purchase more than 75 percent of their optical laboratory services through a buying group or alliance, and 39.4 percent say they purchase more than 75 percent of their prescription lenses from a buying group or alliance.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on expanding your purchasing power by acquiring inventory through a buying group or optometric alliance.

In Brief

AIR OPTIX COLORS CLs Available in Plus Powers

Alcon has extended the line of AIR OPTIX COLORS contact lenses to include plus power lenses for patients with hyperopia (farsightedness) across the full range of nine colors.
>>READ MORE>>

 

OD Excellence Announces Pre-Testing Evaluation

img1OD Excellence (ODX) has announced the addition of Pre Testing Evaluation as part of its programs offered. This evaluation is broken down into different positions available in an optometric office. <<READ MORE>>

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