March 3, 2023
Jobson Medical Information, a subsidiary of WebMD and Internet Brands, has named Laurie Sorrenson, OD, FAAO, professional editor of Review of Optometric Business (ROB).
Dr. Sorrenson is the founder of Lakeline Vision Source in Austin, Texas, which she opened in 1995. A board-certified clinician, she serves on the faculty of the University of Houston College of Optometry (UHCO) where she teaches practice management to fourth-year optometry students. Dr. Sorrenson also lectures around the country and in Canada on topics such as staff management, practice efficiencies, keratoconus and contact lenses, and she serves as consultant to other optometrists to help them better manage their practices.
“I am honored to have been asked to fill Dr. Mark Wright’s shoes as the professional editor of ROB. My signature statement is ‘Do What You Love; Love What You Do.’ I believe I will be doing what I love to do for optometry in this role: helping ODs enjoy the business side of our profession,” Dr. Sorrenson said.
“We are excited and fortunate to have secured a person of Dr. Sorrenson’s stature as professional editor,” said Al Greco, publisher and vice president, new business. “In addition to her clinical expertise, she is an innovative thinker who understands the business benefits of successfully implementing new processes and technologies in the practice.”
Dr. Sorrenson attended college in Oklahoma on a basketball scholarship, earning her B.S. at University of Houston and her optometry degree at UHCO in 1985. She earned FAAO designation in 1999 and is also licensed as an Optometric Glaucoma Specialist.
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Dr. Sorrenson has received multiple awards and recognitions: the UHCO Benedict Practice Management professor for the year 2000-2001; Texas Optometric Association (TOA) Young Optometrist of the Year in 1995 and OD of the Year in 2002; UHCO’s Distinguished Alumna of the Year in 2002, the same year she delivered the commencement address; the Bill Pittman Leadership Award from UHCO in 2006; the Mollie Armstrong Public Service Award from the TOA in 2008; the TOA Distinguished Service Award in 2017; and the Women In Optometry Theia Award of Excellence for Mentorship in 2018. Dr. Sorrenson has received the TOA President’s Award 18 times. She is currently the PAC chair for the Texas Optometric Association and has held leadership positions in both her state and national optometric associations.
Dr. Sorrenson will work closely with ROB Editor-in-Chief Margery Weinstein and Publisher Al Greco to expand on ROB’s reputation for providing guidance on all aspects of the business side of running and building an optometric practice.