March 4, 2015
Eyecare providers have found that the most important characteristics of the frames they sell to parents for their children differ according to age, findings from Jobson Optical Research’s 2014 Selling Eyewear to Children report suggest. For kids (ages 4-8), 86.5 percent of ECPS say a durable construction is “very important,” while that characteristic was considered very important by 78.2 percent of ECPs for tweens (ages 9-13). Some 67.3 percent of ECPs considered durable construction important to teens (ages 14-17). A variety of frame colors was described as very important by 49.6 percent of ECPs for kids, while 57.1 percent thought variety of colors was very important to tweens, and 60.7 percent reported variety of frame colors as very important to teens.
Click HERE to purchase Jobson Optical Research’s 2014 Selling Eyewear to Children report.
Business is about people, including the ability to provide patients with the products that best meet their needs. To provide children with frames that both they and their parents will be satisfied with, you need an optical team that works together effectively. Do your optical employees have what it takes to best serve the unique needs of each of your patients?
Those who are successful at business are successful at managing personal relationships. You’ve created a team of people in your practice to help deliver care to your patients. How well does that team function together? Great relationships do not just happen; they take work. There is great value in that work.
One of the most important benefits of independent practice is that we get to create our own workplace. We get to determine what the environment where we work looks like, how it functions, how we interact with each other and with patients. We shouldn’t just let this happen randomly. This should happen with some thought. Let’s take time today to think about creating the most amazing workplace.
Here’s a 10 item quiz we created to see how well you are managing personal relationships with your staff. Rate yourself on a scale of 1 to 10 with 10 being the best.
Now, let’s ask the same questions a slightly different way: Would every staff member rate you the same way you rated yourself?
Let’s go a little deeper. How would you rate every staff member?
To go deeper still, how would staff rate other staff members?
Did you find any areas that need improvement? If so, make this the week you start making changes. Create an amazing team so that you can deliver amazing care to your patients.